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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Reflections Of An Unintended War Correspondent in MediaPost Weekend on 04/29/2017

    Until 99 days ago, I was just a trade journalist. That changed when the President of the United States declared war on the industry I cover -- media -- and I became an unintended battlefield correspondent. Since his inauguration, I have covered dozens of stories involving the President's attacks on the media, and even more surprisingly, on some big consumer brands.

  • 'Time' Will Tell, Takes Itself Off The Block -- For Now in Publishers Daily on 04/28/2017

    Magazine publishing giant Time Inc. published a statement this morning ending speculation that it is on the block and may be sold soon. While acknowledging talks with a "number of expressions of interest," the statement said Time Inc. had not "initiated the process" and that it will "pursue" its own strategic plan. It did not outline explicitly what that plan might be.

  • Transparency Impacts Agency Comps: Omnicom 'Exclusions' Drag Entire Sector in MediaDailyNews on 04/27/2017

    The Big 5 agency holding companies grew 1.7% during the first quarter, marking a "deceleration" from "+4%" rates of growth in recent prior years, according to a top Wall Street analyst tracking Madison Avenue stocks. In terms of North America, the Big 5 -- WPP, Omnicom, Interpublic, Publicis and Havas -- actually declined 0.3% during the first quarter, according to estimates published by Pivotal Research's Brian Wieser in a note sent to investors this morning. Wieser indicated growth comparisons are somewhat apples to oranges because of the "exclusion and non-disclosure of pass-through revenues," especially at Omnicom.

  • comScore Antes 'Table Stakes,' Provides Viewability Data Free in MediaDailyNews on 04/26/2017

    In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its data free to anyone who wants it. The data will be available by the end of June via a new "self-serve" interface via "We're eliminating the friction around viewability," comScore CEO Gian Fulgoni, explained during a briefing with MediaPost on the eve of this morning's announcement. Fulgoni asserts that the industry has become too consumed by debates surrounding viewability and that it has essentially "become a surrogate for effectiveness," but that he believes it should just be "table stakes."

  • National CineMedia Names Chief Digital Officer, May Unveil New Channels At Upfront in MediaDailyNews on 04/25/2017

    Cinema advertising network National CineMedia is looking to expand its reach of American moviegoers outside the theater, and has named a digital media veteran to develop new channels. Lawrence Snapp, who joined NCM in September as senior vice president-corporate development, has picked up the role of chief digital officer, responsible for developing new ways for brands to connect with movie audiences inside and outside the theater.

  • UM Rides With Coach, Named Media AOR For Luxury Brand in MediaDailyNews on 04/25/2017

    IPG Mediabrands' UM unit has been named media agency for luxury fashion accessory marketer Coach Inc. Billings were not disclosed, but the companies said the assignment will include the conceptualization of a "customized media buying and integrated planning services" approach for Coach across nine markets in the Americas and Asia.

  • Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held in MediaDailyNews on 04/25/2017

    Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from conventional TV sets to hand-held digital devices. The study, which was commissioned by the Video Advertising Bureau and conducted by Research Now, surveyed 250 ad executives (71% agency, 29% marketer) Feb. 6-16, asking them to estimate how much time they perceive themselves and the average American to view video content on various devices. It then compared their responses to Nielsen's estimates for actual viewing behavior.

  • State Dept. Takes Down Promotion Touting Trump's Mar-a-Lago Resort in Marketing Daily on 04/25/2017

    The U.S. Department of State took down web pages and social media postings promoting President Donald Trump's Mar-a-Lago resort in Palm Beach, FL, Monday, but not before the story went viral and triggered a new round of ethics debates surrounding the President and his personal business interests. The promotion, which was published under the State Department's $72 million "ShareAmerica" campaign, features descriptive copy promoting the history of the Mar-a-Lago resort and its new role as the "Winter White House," and touting how it has been a destination for foreign dignitaries, including a recent trip by the President of China.

  • MediaLink Taps Mondelez's Anderson As CMO, Will Market To Other CMOs in MediaDailyNews on 04/24/2017

    MediaLink, the marketing and media services oriented management consultancy that was recently acquired by Ascential plc, has named Dana Anderson CMO. Anderson, who most recently was senior vice president and CMO of consumer marketer Mondelez International, will focus on marketing Medialink's services to Fortune 500 marketers.

  • 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online in Publishers Daily on 04/21/2017

    The truth will be a little less hard to find beginning today as "The New York Times" breaks the next flight of ads in a branding campaign. New spots will join the original "The Truth Is Hard To Find" spot, utilizing the same syncopated tone, but featuring footage and images of the Time's award-winning photo journalists in difficult field conditions.

Comments by Joe All comments by Joe

  • 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online by Joe Mandese (Publishers Daily on 04/21/2017)

    @Carleen Kelly: Couple of thoughts. 1 - I think the difference in being there is that they can get stories first hand and enable readers to understand things they wouldn't otherwise have the opportunity to. 2 - Re. the photo of the Patriots White House visit, I don't think the New York Times actually published that. I think you're referring to a photo NYTs sports editor John Stallman tweeted on Twitter, which he subsquented acknoweldged as an errort and apologized for. In terms of what the NYTs publishes, they have made plenty of mistakes in the past, and have always set the record straight when they learned about their errors. The NYTs has always supported self-criticism, including ombudsmen and a public editor to help it keep the record straight. Journalism is not an exact science, but what sets truthful news publishers apart is when they own up to their mistakes and set the record straight, even when the error was in a tweet, not in their news publication.

  • 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online by Joe Mandese (Publishers Daily on 04/21/2017)

    Not sure it qualifies as a commerical, but it is a great piece of content. Thanks for adding, PJ.

  • Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone by Joe Mandese (MediaDailyNews on 04/04/2017)

    @Marshall & Ed: I don’t disagree that it is best practice to provide readers with methodology and sample information when reporting on survey-based research. We always try to do that. In this case, this was all the information we could get from the source of the research and we made a decision that it was still worth publishing. News reporting is not an exact science and we are constantly making judgement calls about the veracity of sources and the information they share and how to contextualize it for readers. I’m sorry if we let you down in this case. But you can get too extreme about it too. When I worked at Ad Age in the early 1990s, they had a requirement that every story about statistical research had to have the margin of error in it. For a guy who wrote regularly about TV ratings, it got a little obnoxious for me -- and I think for many readers. I'll try to do a better job in the future.

  • Cover Story: Is Truth Dead? by Joe Mandese (Publishers Daily on 03/23/2017)

    @Douglas Ferguson: re. never having seen the media "go after an elected President with such vigor," we have never elected a President like Donald Trump before. Politics aside, MediaPost focuses on the media part of the story and Time's "Is Truth Dead" cover is relevant news for the industry -- and arguably -- for the world. The most remarkable part is it is based on an exclusive interview with Trump and that he agreed to the premise of it. I recommend reading it and judging the truth for yourself.See the full transcript here:

  • Cover Story: Is Truth Dead? by Joe Mandese (Publishers Daily on 03/23/2017)

    @Douglas Ferguson: I'd say the main difference is that the President of the United States was the one saying it. Re. Russia's involvement in the U.S. presidential election, the director of the FBI just confirmed they are investigating that. I think you are right that anything beyond that is speculation. But it's okay for the media to speculate on things, so long as they make it clear that it is speculation. If you read Donald Trump's verbatim comments in the Time magazine interview, he believes his own speculation is the truth, hence Time's cover story: "Is Truth Dead?" Here's the Q&A: Time magazine: Is there anything different about making these kinds of predictions without having the factual evidence as President?Donald Trump: I'm a very instinctual person, but my instinct turns out to be right.

  • TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better by Joe Mandese (Television News Daily on 03/13/2017)

    @henry: yes.

  • U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited by Joe Mandese (Marketing Daily on 03/07/2017)

    @Travis Horn: How do you read this as being anti-Trump. Just reporting on findings of a highly respected, independent piece of nations' brand research. This is what it found.

  • U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited by Joe Mandese (Marketing Daily on 03/07/2017)

    @Robert Gibraltar: LOL. Will suggest Y&R weight that criteria in future analysis. @Douglas Ferguson: The analysis is just about people's perceptions of top nations, not the value of their equity markets.

  • IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions by Joe Mandese (MediaDailyNews on 02/15/2017)

    Good question, Ed. I don't know. I only know what they released so far, but I will ask them. Standby.

  • Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue by Joe Mandese (MediaDailyNews on 02/14/2017)

    Henry, understood on both counts. I think the UN was selected to sympolize neutral ground, not necessarily a neutral body. 

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