- This Upfront, Will Digital Video Be Bought Like TV?
Online Media Daily, Andrew Budkofsky - Thursday, May 9, 2013
The big challenge is to get the digital agencies to think of, ...
- Real Men Will be Wearing Aprons AND Jerseys on Super Bowl Sunday
Engage:Men, Andrew Budkofsky - Thursday, January 31, 2013
My gear is ready for Super Bowl Sunday. I've got my team ...
- Dust Off Your Side Projects, It's The Year Of The Maker
Engage:Men, Andrew Budkofsky - Tuesday, January 15, 2013
A new year often means new beginnings and resolutions. For men in ...
- Brands Improve Targeting This Holiday Season
Engage:Men, Andrew Budkofsky - Tuesday, December 11, 2012
Most men grind it out five days a week in their office ...
- I Know Exactly What To Wear Today
Engage:Men, Andrew Budkofsky - Tuesday, November 13, 2012
I consider myself a "guy's guy." I watch sports almost exclusively, play ...
- Small Adventures Are Where Men Go To Be Men
Engage:Men, Andrew Budkofsky - Tuesday, October 16, 2012
Men are being totally emasculated in our society today, aren't we? Even ...
- Is Your Brand Ready For Men Who Want To Live 'Medium'?
Engage:Men, Andrew Budkofsky - Thursday, September 20, 2012
Earlier this year, I was sitting down with an agency that represents ...
- You Get What You Pay For
Video Insider, Andrew Budkofsky - Tuesday, January 31, 2012
The trades have recently reported that the cost of a 30-second spot ...
- Reminds Me Of My Favorite 'Tommy Boy' Quote...
Video Insider, Andrew Budkofsky - Friday, October 21, 2011
As a seller for many years, I always refer back to the ...
- A Multiplatform Family in a Fragmented World
Online Media Daily, Andrew Budkofsky - Thursday, August 18, 2011
People consume content on multiple devices. It's imperative that brands and agencies ...
- Why Should Digital Video Be Any Different From TV?
Video Insider, Andrew Budkofsky - Wednesday, July 13, 2011
I've been reading a lot about how the digital video marketplace is ...
- With Digital Video Part Of Upfront, Things Feel Different
Video Insider, Andrew Budkofsky - Wednesday, April 27, 2011
Here they come: the network presentations. Every year, the third week of ...
- Oh, Yeah? Prove It!
Video Insider, Andrew Budkofsky - Friday, January 14, 2011
This year, we'll look at video in a new way. Last year ...
- Video Is Video -- Right?
Video Insider, Andrew Budkofsky - Wednesday, November 3, 2010
Across the globe, agencies and brands are trying to determine their video ...
- Am I REALLY Watching This Right Now?
Video Insider, Andrew Budkofsky - Monday, October 11, 2010
The multiplatform experience is, in my humble opinion, one of the main ...
- 'Honey, Have You Seen My Glasses?'
Video Insider, Andrew Budkofsky - Wednesday, August 18, 2010
With all of the recent hype surrounding 3D, a number of questions ...
- Best If Viewed By December 2013
Video Insider, Andrew Budkofsky - Tuesday, June 29, 2010
With the avalanche of video and technology that's plowing through the consumer ...
- Content is King -- Sort Of
Video Insider, Andrew Budkofsky - Wednesday, May 19, 2010
It's hard to argue against the claim "content is king," but there's ...
- Buyers' Remorse
Video Insider, Andrew Budkofsky - Tuesday, April 13, 2010
Every year around this time the press begins to pump the marketplace ...
