- A Tumultuous Year In Review For The Auto Industry
Marketing Daily, Karl Greenberg - Friday, December 29, 2006
[Automotive] This past year was tumultuous, even by the typically stormy standa ...
- Audi Picks Venables, Bell For $70MM Account; Internet Key
Marketing Daily, Karl Greenberg - Thursday, December 21, 2006
[Automotive] "If you're going up against someone with an 8-foot spear, ...
- Hip-Hop Star Kelis Sings For Ford's Edge Crossover
Marketing Daily, Karl Greenberg - Tuesday, December 19, 2006
[Automotive] Ford is putting an urban spin on the launch campaign f ...
- Auto Show: Who's Revealing What In Detroit
Marketing Daily, Karl Greenberg - Friday, December 15, 2006
[Automotive] The North American International Auto Show in Detroit next month wi ...
- Whole Lot Of Changing Going On At Ford
Marketing Daily, Karl Greenberg - Thursday, December 14, 2006
[Automotive] Ford Motor has reshuffled its North American sales and marketing sta ...
- Toyota Plans Truck-Sized Marketing Push For Tundra Launch
Marketing Daily, Karl Greenberg - Tuesday, December 12, 2006
[Automotive] Toyota is treating the February debut of its Tundra full-size pick ...
- Audi Sales Strong While Parent VW Struggles
Marketing Daily, Karl Greenberg - Friday, December 8, 2006
[Automotive] Audi posted its best November ever while parent Volkswagen faces ...
- GM Leader Offers Optimistic Take on Next Year
Marketing Daily, Karl Greenberg - Friday, December 8, 2006
[Automotive] Mark LaNeve, GM's chief of North American sales, service and marketin ...
- Meanwhile, Chrysler's Sales And Marketing Chief Out, Too
Marketing Daily, Karl Greenberg - Wednesday, December 6, 2006
[Automotive] Joe Eberhardt, Chrysler's leading sales and marketing executive, is also o ...
- Pontiac, Virgin Sign Unique Music Promotion Deal
Marketing Daily, Karl Greenberg - Wednesday, December 6, 2006
[Automotive] Pontiac and Virgin Megastores signed a new deal that puts Ponti ...
- Chrysler Tries Incentive Mail Blitz To Clear Lots
Marketing Daily, Karl Greenberg - Monday, December 4, 2006
[Automotive] Chrysler Group launched its largest direct-mail effort ever, offering $1,000 coupo ...
- Automakers Roll Out Their Green Lines In L.A.
Marketing Daily, Karl Greenberg - Thursday, November 30, 2006
[Automotive] The Greater Los Angeles Auto Show kicks off today, and t ...
- Certified Pre-Owned Marketing Expands Scope
Marketing Daily, Karl Greenberg - Monday, November 27, 2006
[Automotive] Pioneered by Lexus, the certified pre-owned vehicle is no longer t ...
- Nissan Wants To Drive Microsoft Experiences
Marketing Daily, Karl Greenberg - Tuesday, November 21, 2006
[Automotive] Nissan and Microsoft announced a sweeping deal yesterday that will p ...
- Alamo, National Introduce Rental Car Check-In Kiosks
Marketing Daily, Karl Greenberg - Friday, November 17, 2006
[Automotive] Taking a cue from the airlines, Alamo and National are introduci ...
- J.D. Power: Jaguar Has Dealers Customers Love
Marketing Daily, Karl Greenberg - Thursday, November 16, 2006
[Automotive] For the third straight year, Jaguar won the J.D. Power &am ...
- Suzuki Select Puts Shine On Second-Hand Bikes
Marketing Daily, Karl Greenberg - Wednesday, November 15, 2006
[Automotive] American Suzuki is beginning a program for motorcycles that is ...
- Boatmaker Launches 'Viral TV Ready' Bubba Test Spots
Marketing Daily, Karl Greenberg - Tuesday, November 14, 2006
[New Campaigns] Triumph suggests the best way to prove its fishing boa ...
- Auto Buyers Rack Up $34 Billion On Personal Touches
Marketing Daily, Karl Greenberg - Monday, November 13, 2006
[Automotive] The popularity of auto personalization has more auto brands actively marketi ...
- TV Goes Live -- Only -- In Elevators
MediaDailyNews, Karl Greenberg - Monday, November 13, 2006
Captivate Network, a Westford, Mass.-based division of Gannett, is on a rol ...
- Big Three Bound For Washington
Marketing Daily, Karl Greenberg - Friday, November 10, 2006
[Automotive] CEOs of the Big Three automakers have a long-awaited meeting wi ...
- Honda Puts New Marketing Behind Civic
Marketing Daily, Karl Greenberg - Wednesday, November 8, 2006
[Automotive] New ads for Honda broke yesterday from RPA, and feature ...
- Bosch Pegs Rebate To Energy Savings
Marketing Daily, Karl Greenberg - Tuesday, November 7, 2006
[Appliances] Bosch is offering consumers rebates on its Nexxt line of washi ...
- Dodge Rolls Out Multimedia Campaign For Nitro
Marketing Daily, Karl Greenberg - Monday, November 6, 2006
[Automotive] Chrysler Group's Dodge division yesterday launched a significant multimedia campaign f ...
- Lexus Marries Art With Design At City Events
Marketing Daily, Karl Greenberg - Friday, November 3, 2006
[Automotive] Lexus is mounting transient art shows in key urban centers ...
- J.D. Power Rates Appliances For Consumer Appeal
Marketing Daily, Karl Greenberg - Friday, November 3, 2006
[Appliances] Performance was more important than price in the second annual ranki ...
- GM Comes On Strong In October
Marketing Daily, Karl Greenberg - Thursday, November 2, 2006
[Automotive] General Motors led all automakers with a 17.3 percent sales increa ...
- GM Sets Up Work Sites At Lowe's Stores
Marketing Daily, Karl Greenberg - Thursday, November 2, 2006
[Automotive] General Motors sets up grassroots work sites this week at Lowe ...
- Chrysler Rolls Out Multimedia Effort For Sebring
Marketing Daily, Karl Greenberg - Tuesday, October 31, 2006
[Automotive] Chrysler Group yesterday unveiled an extensive multimedia campaign for its 20 ...
- Nissan Sponsors Live Sets On Yahoo Music
Marketing Daily, Karl Greenberg - Tuesday, October 31, 2006
[Automotive] Nissan kicks off a new live music sponsorship deal on Yah ...