- Chrysler Group Shuffles Marketing Team, Eyes International Market
Marketing Daily, Karl Greenberg - Monday, April 30, 2007
[Automotive] CEO LaSorda tells his people to focus on "recovery and transformation ...
- Nissan Sales Drop, Profit Down First Time In Seven Years
Marketing Daily, Karl Greenberg - Monday, April 30, 2007
[Automotive] CEO Carlos Ghosn helped turn the company around with new product ...
- When Google Works Too Well
Marketing Daily, Karl Greenberg - Monday, April 30, 2007
I torpedoed a buzz campaign. I feel really awful about it. Especial ...
- A Cautionary Tale For Viral Wannabes
Online Media Daily, Karl Greenberg - Monday, April 30, 2007
A story in sister publication Marketing Daily inadvertently torpedoed a buzz campai ...
- CMO Spotlight: Team Detroit's Sanfilippo Talks About The Results At Ford
Marketing Daily, Karl Greenberg - Friday, April 27, 2007
[Automotive] Jim Sanfilippo, CMO of Team Detroit, the automaker's combination of i ...
- Anheuser-Busch Is Launching First Line Of Fruit-Infused Michelobs
Marketing Daily, Karl Greenberg - Friday, April 27, 2007
[Beverages] The beer maker is targeting women under 50 who like varie ...
- Toyota Leaves Champagne Corked After Topping GM In Sales
Marketing Daily, Karl Greenberg - Thursday, April 26, 2007
[Automotive] Despite having heavily advertised the fact that it makes vehicles ...
- In 'Pirates'-Linked Promo, Volvo Sets Forth Series Of Online Puzzles
Marketing Daily, Karl Greenberg - Thursday, April 26, 2007
[Automotive] Linked to a buried-at-sea treasure chest containing keys to an XC ...
- Adamson At ANA: Best Brands Blessed With Relevance, Differentiation
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2007
[Conference] A simple and clear brand premise starts with something that isn ...
- ANA Ruminates On Brands, Their Importance And [Eek!] Deterioration
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2007
[Conference] The problem, ultimately, is that the speed at which the mark ...
- J.D. Power Adding Psychographic Data In Alliance With Mediamark Research
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2007
[Automotive] Linking psychographics to media behavior by vehicle segment addresses a mark ...
- Hyatt Resorts Promo Targets Families of Tweens With A Challenge
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2007
[Entertainment] A bit of reality TV moves online, where families can compe ...
- Mercedes Gets Buzz Going For C-Class With Web, Direct Mail
Marketing Daily, Karl Greenberg - Monday, April 23, 2007
[Automotive] The effort is part of the car company's work to mo ...
- Coty Signs NFL's Tom Brady As Stetson Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, April 23, 2007
[Beauty] A company spokesperson says the product is vying against BodMan, O ...
- J.D. Power Finds Gap Between Asian, Domestic Brands Closing
Marketing Daily, Karl Greenberg - Friday, April 20, 2007
[Automotive] The move is slight, but it shows that domestic automakers a ...
- Calif. Horse Racing Lures Would-Be Vegas-Goers In First Ads
Marketing Daily, Karl Greenberg - Friday, April 20, 2007
[Entertainment] A trio of commercials turns Las Vegas' tag line on e ...
- Unilever Extends Axe Lineup, Launches Integrated Support
Marketing Daily, Karl Greenberg - Thursday, April 19, 2007
[Packaged Goods] From TV spots to print to sampling and inflatables, t ...
- BMW Backs TED For Second Year With New Web Site
Marketing Daily, Karl Greenberg - Thursday, April 19, 2007
[Automotive] The luxury carmaker found an organic fit with the annual Technolog ...
- Study: Consumers Prefer Independent Sources To Pharma Ads
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2007
[Pharmaceuticals] Although consumers and physicians say pharmacists are good sources, a Bo ...
- Unilever's Suave, Sprint Team On 'Motherhood' Webisodes
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2007
[Packaged Goods] Consumers will have input on the narrative of the MSN.c ...
- Sprint TV, Suave Ask Moms To Write Webisodes Starring Leah Rimini
Online Media Daily, Karl Greenberg - Wednesday, April 18, 2007
Unilever's Suave and Sprint TV are inviting moms to contribute plots ...
- Toyota Treading Carefully In Land Of The Big Three
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2007
[Automotive] Fearful of a potential backlash, the Japanese company's corporate theme spotligh ...
- Red Campaign Turns On Business Model, Consumer Choice
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2007
[Strategy] The marketing logic of Red relies on the fact that corpora ...
- Nissan Moves To Create Corporate Citizenship Programs
Marketing Daily, Karl Greenberg - Monday, April 16, 2007
[Automotive] The automaker's goal is to make corporate citizenship activities an inhere ...
- Bridgestone/Firestone Launches Ads Targeting Different Groups
Marketing Daily, Karl Greenberg - Monday, April 16, 2007
[Automotive] The two campaigns aim to differentiate the brands by directing Firesto ...
- Lexus Reaches Out To Gamers Via Atari's 'Test Drive Unlimited'
Marketing Daily, Karl Greenberg - Friday, April 13, 2007
[Automotive] Atari is promoting the Lexus content via online trailers, "much li ...
- Lawn Mower Cub Cadet Launching First National Campaign
Marketing Daily, Karl Greenberg - Friday, April 13, 2007
[New Campaigns] Clever TV ads show riding mowers catapulting through a pinba ...
- Lexus Puts Out Test Drive Patch To Atari Game Players
Online Media Daily, Karl Greenberg - Friday, April 13, 2007
Tapping the marketing platform of Internet-linked real-time game play, Lexus is offeri ...
- Disney Expands Electronics With Themes Taken From Movies
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Electronics] The entertainment giant will be out next month with seven-inch L ...
- Bridgestone Offers Education As Way To Introduce Its Tires
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Automotive] The tire maker is running two programs--one directed at consumers a ...