- Toyota Steers Camry Toward Black Women Via AOL Channel
Marketing Daily, Karl Greenberg - Monday, June 30, 2008
[Automotive] The program, "The Black Voices Weekly Wire," part of AOL's Blackvoices.c ...
- Edmunds: June Sales Down; Full-Year To Go Under 15 Million
Marketing Daily, Karl Greenberg - Monday, June 30, 2008
[Automotive] June is predicted to be a 1.2 million month for au ...
- Domestic Vehicles Draw More APEAL In J.D. Power Survey
Marketing Daily, Karl Greenberg - Friday, June 27, 2008
[Automotive] Dave Sargent, VP of automotive research at the firm, says t ...
- New Toyota Campaign For Scion Is A Labor Of Lava
Marketing Daily, Karl Greenberg - Thursday, June 26, 2008
[Automotive] The microsite opens with an animation of lava erupting from ...
- New-Car Shoppers Reconsidering In Light Of Gas Prices
Marketing Daily, Karl Greenberg - Thursday, June 26, 2008
[Research] Kbb.com's Jason Allan says SUV consideration between October 2007 and n ...
- Cannes Award Leads To Questions On Originality
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2008
[Technology] "We did develop [the technology] for use by agencies," says Dav ...
- Ford Pitches Lincoln MKS To Younger African-American Crowd
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2008
[Automotive] Lincoln's Brett Wheatley says the company is going for a young ...
- Who's Lion? The Real Truth Behind Cannes Media Award
MediaDailyNews, Karl Greenberg - Wednesday, June 25, 2008
"We did develop [the technology] for use by agencies," says David Palinchoc ...
- Survey: Consumers Unsure About Hybrid Technology
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2008
[Automotive] "The Prius and Honda Insight have been out for almost t ...
- Hyundai Sets Off For Luxury Market With Genesis
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2008
[Automotive] An $80 million campaign focuses on vehicle features and extends Hyundai ...
- Ford Cutting Way Back On Production, Postpones F-150 Launch
Marketing Daily, Karl Greenberg - Monday, June 23, 2008
[Automotive] Ford CEO Alan Mulally conceded, in a release, that $4-per-gallon gasoli ...
- AT&T Gains Pole Position In Warped Tour
Marketing Daily, Karl Greenberg - Monday, June 23, 2008
[Telecom] AT&T will also sponsor a separate series of six 30-minute acoust ...
- Nissan Inks Deal With Rodale To Showcase Maxima
Marketing Daily, Karl Greenberg - Friday, June 20, 2008
[Automotive] Nissan's "Master the Shift" presence at races will reach "tens ...
- Brands Help Hot Rod Group Build On Heritage
Marketing Daily, Karl Greenberg - Friday, June 20, 2008
[Automotive] The league suffers from low awareness, which NHRA plans to reme ...
- McDonald's Marks Big Mac's 40th With Jingle Contest
Marketing Daily, Karl Greenberg - Thursday, June 19, 2008
[Restaurants] The "Big Mac Chant-Off" will be supported with an integrated campai ...
- Chase Pitches Hispanic Consumers With New Campaign
Marketing Daily, Karl Greenberg - Thursday, June 19, 2008
[Financial Services] "Our Hispanic customer base has been growing especially more recent ...
- Soccer's Beckham To Reappear In Armani Underwear Ads
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2008
[Packaged Goods] The effort will have an early teaser this week wi ...
- Amana Goes After Champagne Tastes, Beer Budgets
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2008
[Electronics] Whirlpool is trying to reach the savvy appliance buyer "who h ...
- Gen X Is More Than The Sum Of Its Parts, British Firm Finds
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2008
[Research] Proximity Worldwide's Christine Armstrong says the Gen X groups are mo ...
- GM Realigns Marketing, Drives Staff Changes
Marketing Daily, Karl Greenberg - Monday, June 16, 2008
[Automotive] General Motors, after realigning its eight brands into four channels, ...
- Brokers: Experience Pays, Trick To Get Media Plan Right
Marketing Daily, Karl Greenberg - Monday, June 16, 2008
[Real Estate] Life as a real estate broker is not what ...
- Chrysler, GM, Lexus Park Pre-Owned Vehicles At Ebay
Marketing Daily, Karl Greenberg - Friday, June 13, 2008
[Automotive] EBay says it anticipates 12 million monthly unique visitors. Chrysler, whi ...
- Home, Sweet Home
Marketing Daily, Karl Greenberg - Friday, June 13, 2008
Suddenly Fargo, N.D., is looking exotic. There are places in the Bro ...
- Dial Rings Up Hornets' Chris Paul For Right Guard Ads
Marketing Daily, Karl Greenberg - Thursday, June 12, 2008
[Packaged Goods] Starting this month, the Dial Corporation brand will wrap i ...
- Puma Launches Mobile Effort Centered On UEFA Games
Marketing Daily, Karl Greenberg - Thursday, June 12, 2008
[Retail] Puma is promoting with press, posters and online advertising. A mobi ...
- Puma Kicks Off Mobile Program For Euro Football
Online Media Daily, Karl Greenberg - Thursday, June 12, 2008
Athletic shoe maker Puma has launched a mobile marketing program, "Together Everywher ...
- HSBC Outlines Wimbledon Sponsorship Activities
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2008
[Financial Services] "The great thing about tennis is its appeal scales sing ...
- Organic/Natural Products Enjoy 35% Market Growth, Per Study
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2008
[Research] "The recent drive toward healthy and green living has consumers placi ...
- Happy Birthday, Les Paul
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2008
Les Paul is a living master, a consummate performer still, and f ...
- Ford Bows Flex Campaign To Prep For Summer Launch
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2008
[Automotive] Usha Raghavachari, Ford's crossover marketing communications manager, says the company's mark ...