- Piaggio Sales Spike On Gas Price News, Traffic Jams
Marketing Daily, Karl Greenberg - Friday, August 29, 2008
"It's permanent trend," says CEO Paolo Timoni. "The same drivers that creat ...
- Coke, Adidas Got Top Of Mind At Games
Marketing Daily, Karl Greenberg - Friday, August 29, 2008
"If brands want to maximize the return of their sponsorship, they ne ...
- Chrysler May Jettison Its Dodge Viper
Marketing Daily, Karl Greenberg - Thursday, August 28, 2008
One industry expert says good riddance. "Frankly, the Corvette doesn't do mu ...
- Sara Lee Sells Whole Grain Image To Teens
Marketing Daily, Karl Greenberg - Thursday, August 28, 2008
Sara Lee Fresh Bakery is pitching its whole-grain Soft & Smooth bra ...
- Audi Ads Become Ubiquitous To Prove A Point
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2008
The campaign, via AOR San Francisco-based independent Venables Bell and Partners, ...
- U.S. Tennis Association Expands Reach For Apparel
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2008
"We have done this before but it was more promotional; our go ...
- Calvin Klein Hangs Shingle On Web For 'Better' Brand
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2008
The company says the online store will get Web ads and tradition ...
- Popeye's Goes National With Rebranding Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2008
The company is positioning itself with a paradoxical fast-food meets slow-cooking etho ...
- Calvin Klein Launches E-Commerce Site
Online Media Daily, Karl Greenberg - Tuesday, August 26, 2008
Phillips-Van Heusen's Calvin Klein division has launched an e-commerce microsite at calvinklein.c ...
- Audi Places Branded App On iPhone
Marketing Daily, Karl Greenberg - Monday, August 25, 2008
Audi has become the first automaker to park a branded app ...
- Specialty Retails Stores Feel Pinch From Softer Sales
Marketing Daily, Karl Greenberg - Monday, August 25, 2008
Softer sales are hitting the specialty retail segment. The Gap, which h ...
- Audi's iPhone App Lets Gamers Drive New Vehicle First
Online Media Daily, Karl Greenberg - Monday, August 25, 2008
Audi has become the first automaker to park a branded app ...
- Callaway Golf Taps Eleven As AOR
Marketing Daily, Karl Greenberg - Friday, August 22, 2008
Callaway Golf has tapped San Francisco-based independent Eleven as AOR for creati ...
- Dairy Queen Launches Panini Line
Marketing Daily, Karl Greenberg - Thursday, August 21, 2008
Dairy Queen is getting into the panini scene with a new produ ...
- BMW Brings Creative Space Effort To N.Y.C.
Marketing Daily, Karl Greenberg - Thursday, August 21, 2008
BMW's Mini division will extend its international "Creative Use of Space" campaig ...
- Honda Insulated By Devotion To Small Cars
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2008
Honda may be the one major automaker selling in the U.S. th ...
- United Partners With Westin For Branded Flight Products
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2008
United Airlines and Starwood's Westin Hotels have inked a cross-promotional deal ...
- Ford's Diminutive Ka Gets Role In Newest James Bond Film
Marketing Daily, Karl Greenberg - Monday, August 18, 2008
[Automotive] It is a bit of a switch for Ford, which h ...
- Younger Hispanics Respond Better To Bilingual Online Marketing
Marketing Daily, Karl Greenberg - Monday, August 18, 2008
[Research] Bilingual Hispanic consumers' level of participation in forums was higher ...
- Chrysler's LaSorda Is Bullish On Global Demand
Marketing Daily, Karl Greenberg - Friday, August 15, 2008
[Automotive] "The bottom line is that anyone making a raw commodity ...
- Lexus Unveils Collection At Pebble Beach
Marketing Daily, Karl Greenberg - Friday, August 15, 2008
[Automotive] "It is absolutely the premiere concours event in the world," sa ...
- A Column About A Musical (A New Musical, Without Music)
Marketing Daily, Karl Greenberg - Thursday, August 14, 2008
(Curtain opens on harried reporter Karl Greenberg, who plays himself, IMing h ...
- Ford Consolidates Small-Car Platforms To Just Two
Marketing Daily, Karl Greenberg - Thursday, August 14, 2008
[Automotive] "The timing has been perfect for Ford to do this," sa ...
- Canon Readies New Sharapova Ad For U.S. Open Debut
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2008
[Electronics] Canon is also reprising pro football promotions it has run f ...
- Nike Breaks Olympics-Themed Ads This Week
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2008
[Retail] The ads will feature track star Sanya Richards and the U ...
- Toyota's New Ads Accentuate The Positive
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2008
[Automotive] Dentsu Chief Creative Officer Mike Wilson says the ads, which a ...
- J.D. Powers Taps Toyota's Lexus As Most Dependable -- Again
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2008
[Automotive] In its Vehicle Dependability Study, based on surveys of customers w ...