- P&G Extends Sponsorship With Olympic Games
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
Jason Dial -- former director of global sports marketing for P&G, w ...
- Brands, Sports Properties On Sponsorship: 'Go Deep!'
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
ROI was the theme of the Sports Sponsorship Symposium on Wednesday ...
- 7-Eleven Brings Japanime 'Domo' In-Store
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketi ...
- Hostess Dangles $1M In Halloween Promotion
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp ...
- UPS Shows Brands What 'Brown Can Do' For Them
Marketing Daily, Karl Greenberg - Monday, September 28, 2009
In a first for a package delivery company, United Parcel Service ...
- Gillette Taps Matt Ryan As MVP For Fusion
Marketing Daily, Karl Greenberg - Monday, September 28, 2009
The TV spot, via BBDO New York, starts this week on netwo ...
- Everlast Reaches Deal With 24 Hour Fitness
Marketing Daily, Karl Greenberg - Friday, September 25, 2009
Matt Cowan, VP of advertising and marketing at the New York compan ...
- Analysts: 'Volatility Giving Way To Stability'
Marketing Daily, Karl Greenberg - Saturday, September 26, 2009
Stephen Berkov, Edmunds.com senior marketing analyst, says "October should be a fre ...
- Hyatt, BBDO Execs Dish On Creative Switcheroo
Marketing Daily, Karl Greenberg - Thursday, September 24, 2009
"We shot all three in one day for $150,000" said Hyatt's A ...
- Goodby: Forget :30 Spots, Write It On The House
Marketing Daily, Karl Greenberg - Thursday, September 24, 2009
Agency honcho Jeff Goodby argues that only a fraction of marketers a ...
- Goodby: Forget :30 Spots, Write It On The House
MediaDailyNews, Karl Greenberg - Friday, September 25, 2009
Agency honcho Jeff Goodby argues that only a fraction of marketers a ...
- Prognosticators See 6 More Weeks Of New Media
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Cuban argued that the assertion that new media means smaller, mo ...
- Toyota Ads Leverage Its Rep For Reliability
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tel ...
- Future of Media Forum Sparks Debate
Online Media Daily, Karl Greenberg - Wednesday, September 23, 2009
MediaPost had major media luminaries onstage Wednesday for a lively discussion abo ...
- Now That's Digital Convergence
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
I'm in a theatre watching a movie in which my friend figur ...
- TV Still Relevant, But Social Media Takes Center Stage: Marketers
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
CNBC's Advertising Week summit on how marketers connect to consumers could ha ...
- Ford's Scott Monty Talks Social Media at OMMA
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
Scott Monty, global digital and multimedia communications manager at Ford, opened h ...
- Al Sharpton on Trust
Show Daily, Karl Greenberg - Tuesday, September 22, 2009
Ken Sunshine, longtime publicist who has worked for former New York Ci ...
- Tom's Shoes DNA: Sell a Pair, Give a Pair
Show Daily, Karl Greenberg - Tuesday, September 22, 2009
Blake Mycoskie, founder, CEO and "chief shoe giver" of Tom's Shoes, ow ...
- Microscopes, Empathy and Hula Hoops
Show Daily, Karl Greenberg - Tuesday, September 22, 2009
Also onstage at the Trust Forum was a microscope. Really. Babcock h ...
- Loreen Babcock could have kicked herself!
Show Daily, Karl Greenberg - Tuesday, September 22, 2009
There was a little of everything -- hula hoops, Curious George, Tom ...
- Q&A: CMO, Americas of Intercontinental Hotels Group
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
Holiday Inn has been spending the last few months reinventing its hotel ...
- Boxing Ref Cortez Helps Fight Prostate Cancer
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
Joe Cortez, who was diagnosed with the disease in 2006, and h ...
- Ford Readies C-Max To Fill 'White Space'
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
The car, a mix of wagon and minivan qualities, has as i ...
- Premium? Pay? Free? Miller Mulls
Show Daily, Karl Greenberg - Monday, September 21, 2009
Miller: Free? Pay? Both? Miller: It's really big question for media companie ...
- Miller on MySpace
Show Daily, Karl Greenberg - Monday, September 21, 2009
Miller on how to goose MySpace: Miller: With MySpace there is ...
- More Miller from NewsCorp: Big Brands
Show Daily, Karl Greenberg - Monday, September 21, 2009
Miller: What drives ads most of all is reach and consumption. ...
- Miller at News Corp Has Insights
Show Daily, Karl Greenberg - Monday, September 21, 2009
Jonathan Miller, CEO digital media group, news corp talks what he h ...
- Scott Monty: Accesibility or Bust
Show Daily, Karl Greenberg - Monday, September 21, 2009
Beam me up Scotty: Accessibility, making yourself accessible. Which is different fr ...
- Scott Monty says Social Media isn't a boor at a cocktail party
Show Daily, Karl Greenberg - Monday, September 21, 2009
There's a symbiosis between paid, earned media. we have regular monday meeti ...