- In Rough Economy, Marketers Must Redefine 'Value,' Firm Says
Marketing Daily, Karl Greenberg - Monday, March 30, 2009
A new study by London-based market research firm Hall and Partners th ...
- Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand
Marketing Daily, Karl Greenberg - Monday, March 30, 2009
Kimberly-Clark's Depend brand is rolling out the first gender-specific underwear in t ...
- Smoother Road Around The Corner, J.D. Power Says
Marketing Daily, Karl Greenberg - Friday, March 27, 2009
According to J.D. Power, March is following January and February down t ...
- Brands Follow NBA On Its European Tour
Marketing Daily, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- JC Penney Inks Deal With Wedding Site
Marketing Daily, Karl Greenberg - Friday, March 27, 2009
The company wants engaged couples to see the store as a one-st ...
- NBA Shoots European Tour, Sponsors Follow
MediaDailyNews, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- Ford Cuts CEO Salary, Adds Gephardt To Board
Marketing Daily, Karl Greenberg - Wednesday, March 25, 2009
"Ford is acutely aware that current economic conditions have had a significa ...
- Hispanics' Web Savvy Surpassing Others
Marketing Daily, Karl Greenberg - Wednesday, March 25, 2009
Mintel found in its survey that Hispanics are more likely to ha ...
- P&G Backs Public Toilet Database Site, App
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2009
The SitOrSquat Web site is designed to help travelers find the cleane ...
- Group To Air New Anti-Tobacco Ads
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2009
Nicole Dorrler, senior director of marketing at Truth, says the new progr ...
- Subaru Backs ASPCA With Festivals
Marketing Daily, Karl Greenberg - Monday, March 23, 2009
Subaru will have colorfully wrapped, co-branded Subaru vehicles, local support, and addition ...
- Audi Takes Spin As Yankees Luxury Vehicle
Marketing Daily, Karl Greenberg - Monday, March 23, 2009
"The Yankees organization is and virtually always has been the model profession ...
- BMWs By Warhol, Lichtenstein On View In New York
Marketing Daily, Karl Greenberg - Friday, March 20, 2009
BMW began having painters use their cars as canvases in 1975. T ...
- Quaker State Lays Down The Gauntlet
Marketing Daily, Karl Greenberg - Friday, March 20, 2009
"There are four brands in the marketplace talking Sequence 4A," says Tr ...
- Buick, Jaguar Push Lexus Dependability Down
Marketing Daily, Karl Greenberg - Thursday, March 19, 2009
Tying for first place in the J.D. Power and Associates 2009 Vehic ...
- Spyder: You Just Might Need This The Most Least
Marketing Daily, Karl Greenberg - Thursday, March 19, 2009
Though it introduced the three-wheeled open-air roadster in test markets in t ...
- Lexus Backs First Consumer-Customized Magazine
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2009
The idea was developed as a way to articulate the RX bran ...
- Hyundai Drops U.S. Site In Global Move
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2009
Hyundai plans to issue a global guideline for all its subsidiaries a ...
- Lexus Drives 'Mine," Time's New Customized Mag
MediaDailyNews, Karl Greenberg - Wednesday, March 18, 2009
Lexus is the sole sponsor and advertiser of a new effort wi ...
- Ford Gives Road Map To Reaching Fans
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2009
Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: " ...
- Domino's Pulls Out Big Guns For 'Bailout' Effort
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2009
The campaign is paired with an online "Super Big Taste Bailout" pro ...
- VW Signs Multi-year Major League Soccer Deal
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
Volkswagen will activate with in-stadium, grassroots and national television programs. As pa ...
- Starwood Is First Hotel Partner Of WNBA
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
A new campaign will include traditional media and ads on WNBA.com a ...
- Honda Powers Up National Ads For Insight
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
The national campaign for the launch of the all-new Insight begins tod ...
- Kelley Blue Book Names Auto Kings
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
Toyota is No. 1 in value and family-friendliness, BMW in performance, exteri ...
- NBA Extends 'Amazing' Effort In New Ads
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
The campaign, which debuts this week, features ads developed through a collaborati ...
- Ford Effort Focuses On Features, Benefits
Marketing Daily, Karl Greenberg - Thursday, March 12, 2009
Ford has launched new programs to get the word out about t ...
- Brands Must Learn Intellectual Property Ropes
Marketing Daily, Karl Greenberg - Thursday, March 12, 2009
What brands have to learn, PepsiCo's senior legal counsel told attendees ...
- Lawyers Cite Speed Bumps In Use Of Celebs
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2009
Doner's Sheryll Kollin told attendees at the ANA conference that advertisers mu ...
- Ford Inks Mexican Actress For Dealer Ads
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2009
The effort, via Miami-based Zubi Advertising, has a "role playing" theme ...