- What Anthony's Pizza Learned From TV Campaign
Marketing Daily, Karlene Lukovitz - Friday, November 30, 2012
The campaign produced a sales uptick at the Denver-based restaurants, according ...
- NYC Fast-Food Workers Stage Strike
Marketing Daily, Karlene Lukovitz - Friday, November 30, 2012
Fast-food workers from restaurants across New York City formed picket lines Thursd ...
- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- Hormel Achieves $2 Billion New-Products Sales Goal
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
Hormel Foods Corp. announced that it's met its ambitious "Go for $ ...
- Canadian Club Intros 'Join the Club' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
In the videos, the "chairman" compares his first CC whisky drink ...
- Wieden + Kennedy Gets Oreo Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
Wieden + Kennedy beat DraftFCB to create Oreo's Super Bowl TV a ...
- Bob Evans Selects Engauge As Its Digital AOR
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
Bob Evans Farms has named Engauge its digital agency of record. ...
- Bob Evans Selects Engauge As Its Digital AOR
Online Media Daily, Karlene Lukovitz - Wednesday, November 28, 2012
Read more: http://www.mediapost.com/publications/article/188076/bob-evans-selects-engauge-as-its-digital-aor.html#ixzz2DYVZ9A5k ...
- Coke's Christmas Spot Features Giant Santa Puppet
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
This year's Christmas TV ad from Coca-Cola focuses primarily on a gia ...
- Most In U.S. Trying To Cut Sugar, HFCS Consumption
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
70% of Americans are trying to consume less sugar, and 63% a ...
- Dunkin' Sweeps Leverages Twitter Profile Redesign
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Dunkin' Donuts has redesigned its Twitter brand profile -- and it's launch ...
- Candy Is Adults' #1 Christmas Snack Purchase
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Half of U.S. adults who celebrate Christmas buy candy for the holida ...
- FDA Shuts Down Largest Organic Peanut Butter Maker
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
The Food and Drug Administration has suspended production by Sunland Inc. ...
- Land O'Lakes Launches Mobile Site
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Land O' Lakes has launched a mobile site designed to provide recipe ...
- Pepsi Sponsors Global Latin Music-Star Concert
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2012
The event will mark the first time that Pepsi's U.S. Hispanic a ...
- Tetley USA Aids Food Banks To Mark 175th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
To celebrate its 175th anniversary, Tetley USA will donate supplies of i ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Ocean Spray's 'Big Guys' Join Sugar Policy Fray
Marketing Daily, Karlene Lukovitz - Tuesday, November 20, 2012
Ocean Spray and the cranberry industry are pumping up their efforts ...
- Campbell Fans Build Giant Pinterest Casserole Board
Marketing Daily, Karlene Lukovitz - Monday, November 19, 2012
Campbell will donate $1 to Feeding America for each image of t ...
- Ben & Jerry's Turns Fans' Instagram Pix Into Ads
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
The brand -- which currently has nearly 124,000 Instagram followers who "lik ...
- McDonald's Replaces Its U.S. President
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
McDonald's Corp. has named Jeff Stratton, currently global chief restaurant officer, ...
- Papa John's Faces $250M Suit Charging 'Spam' Texting
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2012
Atty. Donald Heyrich asserted that "many customers complained to Papa John's th ...
- Survey Probes The 'CEO-Marketer Divide'
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2012
These CEOs indicated that they perceive marketers as: not being able ...
- Pepsi Intros Fat-Blocking Soda In Japan
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2012
Pepsi this week launched a soft drink in Japan that claims ...
- Consumers Rank Chick-fil-A #1 Chicken Chain
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2012
Chick-fil-A was voted favorite chicken chain in a national survey on restaura ...
- Ace Releases Brand Of The Year 'Watch List'
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2012
All five of the top restaurant/QSR category brands year-to-date (YTD) -- Applebee' ...
- Scotty McCreery Teams With Bojangles
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2012
In the first of two new 30-second TV spots from Charlotte, N.C.-bas ...
- Coca-Cola Debuts Ambitious Corporate Site Revamp
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2012
Coca-Cola's corporate Web site has been revamped to take a more engagin ...
- Millennials: The Scoop On Food, Dining, Clothing
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
Consumers 16 to 34 are indeed different than older consumers when ...
- 7UP Sued Over Antioxidant Varieties
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
The Center for Science in the Public Interest, on behalf of ...