- Kraft Foods Names Elsner As CMO
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2013
Kraft Foods Group, Inc. has named Deanie Elsner as its first chi ...
- MiO Fit Launch Lays Ground For Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
The full spot, from TAXI New York, is under wraps until t ...
- Philly Cream Cheese Campaign: We Set the Standard
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2013
This spot and all of the ads tell the "story behind t ...
- Taco Bell Pulls Veggie-Bashing Ad After Complaints
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
In response to complaints, Taco Bell has stopped running a TV ...
- Dunkin' Runs Instagram, Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
Dunkin' Donuts is running an "UpgraDDe Your Sandwich" social media sweepstakes ...
- Pizza Hut Expands Bowl 'Hut' Campaign With Freebie
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2013
These new promotions follow on the campaign's now-closed social/UGC competition, in whi ...
- Diet Coke In Multi-Year Deal With Taylor Swift
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (abo ...
- Troops To Get Slim Jims Bearing Messages From Home
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
The campaign, created by marketing agency TRIS3CT, is part of Slim Jim ...
- BrandIndex: Subway Leads 2012's Best-Perceived QSRs
Marketing Daily, Karlene Lukovitz - Saturday, January 26, 2013
While Subway has had its PR challenges in the past few week ...
- Super Bowl: 39% Prefer Ads Over Game
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Thirty-nine percent of American adults say that the ads are their favori ...
- Goya Intros Hispanic Achievement Award
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Goya Foods and the Spain-U.S. Chamber of Commerce presented the first annu ...
- Ace Metrix: Big Drivers Of Super Bowl Ad Success
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
"Humor that appeals to the masses is really the hallmark of ...
- Sweeteners & Sweets: New Attitudes, New Strategies
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
On one hand, people frequently report that they're trying to eat healthi ...
- 1 In 5 Americans Say They've Used A QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
A Pitney Bowes survey shows 19% of Americans have used a ...
- Coke Previews 2013 Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
The creative premise of the campaign, from Weiden + Kennedy, is th ...
- Capri Sun Launches Major Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
Kraft Foods' Capri Sun is today launching its biggest social media activati ...
- Sugar As 'Toxin' And Other 2013 Food Culture Trends
Marketing Daily, Karlene Lukovitz - Friday, January 18, 2013
Progressive, health and wellness-minded consumers are increasingly concerned about research linking excessi ...
- Coca-Cola's Anti-Obesity Ad Pulls High Ace Score
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
The two-minute ad began airing Monday evening on U.S. cable news network ...
- Organic Food Chain Bars Products Using Cartoon Characters
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
MOM's Organic Market, a 10-store chain in the Washington, D.C./Baltimore area, sa ...
- POM To Appeal FTC Deceptive Ads Ruling
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
The FTC has upheld an administrative law judge's decision that the markete ...
- Boomers Up Restaurant Visits; Millennials Cut Back
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
Baby Boomers and their seniors are making more visits to every segme ...
- Red Lobster Launches First Spanish-Language Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), t ...
- Jamba Launches Kids Meal With NYC Parade
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
West Coast-based Smoothie chain Jamba Juice recently promoted the launch of i ...
- Wonderful Pistachios, Harlem Globetrotters Partner
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
Following last week's news that it will air a Super Bowl ...
- Court Upholds Dempsey's Bid For Tully's Coffee
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
A U.S. bankruptcy court in Seattle has upheld a bid by ...
- New Green Mountain Theme: Better Coffee, Better Day
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
The campaign is dubbed "Perspectives," in part because the creative is shot/sho ...
- Survey: Solid Uptake For Starbucks' Reusable Cup
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
More than a quarter of American adults report that they have alrea ...
- Super Bowl Ad Time Officially Sold Out
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
CBS reported that all available commercial time for Super Bowl XLVII h ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Starbucks Fights Patrick Dempsey For Tully's
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
Starbucks is hoping to derail a winning $9.15 million bid by act ...