- Tech Vendors Coax Political Campaigns and Nonprofits Onto The Web
Online Media Daily, Kate Kaye - Monday, May 31, 2004
Traditional media strategists still dominate the political market. Now, Internet technology fir ...
- In the Trenches With Adam Gelles, Director of Industry Initiatives, Interactive Advertising Bureau
Online Media Daily, Kate Kaye - Friday, May 28, 2004
The Interactive Advertising Bureau is a guiding force behind the online ...
- Definition of Site Clutter Varies, But Users Agree: It's Bad for Advertisers
Online Media Daily, Kate Kaye - Wednesday, May 26, 2004
As online ad spending soars, there are more ads, which equals mo ...
- Blogged Down: Political Campaign Debate Centers On Web Logs
Online Media Daily, Kate Kaye - Tuesday, May 25, 2004
Will the Web supersede television as politicians' ad medium of choice? ...
- WSJ Online Study Reveals Internet Revolution Has Reached The Corner Office
Online Media Daily, Kate Kaye - Saturday, May 22, 2004
Who says the boss is out of touch? A new study ...
- Atlas DMT Launches New Operating Unit, Goes After Big Clients With Go Toast Integration
Online Media Daily, Kate Kaye - Saturday, May 22, 2004
aQuantive's Atlas DMT has folded its Go Toast search technology into t ...
- In the Trenches With Julie Tsai, Director of Marketing Communications, The Wall Street Journal Online
Online Media Daily, Kate Kaye - Thursday, May 20, 2004
Julie Tsai, director of marketing communications for Dow Jones & Co.'s Wa ...
- Political Campaigns Chart A Course For Online Geo-Targeting
Online Media Daily, Kate Kaye - Wednesday, May 19, 2004
Online geo-targeting becomes the order of the day for political campaigns th ...
- DoubleClick Enters Search And Affiliate Spaces Via Performics Acquisition
Online Media Daily, Kate Kaye - Monday, May 17, 2004
DoubleClick said it will acquire Performics in a $58 million all-cash d ...
- Study Shows Paid Search Listings Are More Relevant To Women And The Unemployed
Online Media Daily, Kate Kaye - Monday, May 17, 2004
A study by iProspect suggests that companies that target women and unemploy ...
- Verizon Wireless Makes Move Into Nascent M-Commerce Market Via Netpace Alliance
Online Media Daily, Kate Kaye - Friday, May 14, 2004
Verizon Wireless has partnered with mobile marketing company Netpace to enable consume ...
- In the Trenches With Beau Hall, Creative Services Architect, Weather.com
Online Media Daily, Kate Kaye - Thursday, May 13, 2004
Today's In the Trenches subject, Beau Hall, is weather.com's creative services architect--a ...
- Rich Media Usage And Click-Through Rates On The Rise
Online Media Daily, Kate Kaye - Tuesday, May 11, 2004
DoubleClick's First Quarter 2004 Ad Serving Trend Report--up 54 percent from t ...
- Mobile Marketing Firm's Guidelines Indicate Industry Rift
Online Media Daily, Kate Kaye - Monday, May 10, 2004
Enpocket, a wireless marketing software and services firm, calls for mobile markete ...
- Virtual Characters Vitalize Web Campaigns
Online Media Daily, Kate Kaye - Sunday, May 9, 2004
Character-driven, virtual characters can give brands life on the Web. Advertisers a ...
- In the Trenches with Kathleen Mohlmann, Vice President-Partnership Marketing
Online Media Daily, Kate Kaye - Thursday, May 6, 2004
Kathleen Mohlmann, today's In the Trenches subject, segued from a career ...
- Web Publishers Cast Eye On Moms' Internet Habits
Online Media Daily, Kate Kaye - Wednesday, May 5, 2004
Moms rely on the 'Net year round: The findings of a stu ...
- Web Gambling Advertisers Sidestep Google Censors
Online Media Daily, Kate Kaye - Tuesday, May 4, 2004
A MediaDailyNews analysis reveals that despite a ban on online gambling ad ...
- Klipmart's New Format Takes Aim At Full-Screen Video Ad Providers
Online Media Daily, Kate Kaye - Monday, May 3, 2004
Klipmart is offering its new Full Screen Experience ad unit on ...