- The Irony Of Wyoming's Cryptocurrency Strategy
Performance Marketing Insider, Laurie Sullivan - Monday, January 17, 2022
Many small businesses in Wyoming don't have a website or use sear ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
Google misled publishers and advertisers about the inner workings of its ...
- Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 16, 2022
"The metaverse will turbocharge the movement from profit to purpose," says Dav ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, January 14, 2022
Forty-five percent of all IT purchases in 2022 will be made fr ...
- Travel Bug Hits Consumers, Creating Rare Opportunity For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 13, 2022
Tripadvisor's Travel in 2022: A Look Ahead suggests consumers are likely ...
- IndexNow Shares URLs Between Microsoft Bing And Yandex
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 13, 2022
Bing and Yandex are now sharing URLs through IndexNow, a crawling protoc ...
- Brands, Here's What Keeps Customers Loyal
Performance Marketing Insider, Laurie Sullivan - Thursday, January 13, 2022
Consumers are growing tired of the focus on brand values, a n ...
- Datonics, Simpli.fi Launch CTV Offering Supported By Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
The partnership aims to offer advertisers running campaigns on the Simpli,fi platfo ...
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion ...
- Neeva's Road To A Paid Search Engine Service
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 12, 2022
Sridhar Ramaswamy, who ran Google's ad business until 2018, created a freemi ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to bui ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Mozilla Partners With The MarkUp To Research Facebook's Data-Tracking Practices For Non-Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 11, 2022
Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering ...
- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
The company touts the tools as "the first app-free in-store and on-delive ...
- Google To Allow Advertisers To Run Sports Betting Ads In New York
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
New York State will allow people to place sports bets beginning Ja ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 10, 2022
A Borrell Associates report shows that 2022 marks the beginning of ...
- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Performance Marketing Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Google's Buzzword At CES 2022 -- Connectivity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
"For the first time with Android, we're also focused on building f ...
- Spotify Launches In-App Clickable Podcast Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
Spotify has introduced a podcast ad feature designed to turn awareness in ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Microsoft, Qualcomm Collaborate On Augmented-Reality Semiconductors
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 6, 2022
Microsoft and Qualcomm have plans to develop custom augmented-reality chips used in future lightweig ...
- Google And Facebook Fined Millions In France For Privacy Violation
Performance Marketing Insider, Laurie Sullivan - Thursday, January 6, 2022
Google and Facebook, along with YouTube, were fined for breaching French la ...
- Smartly.io Acquires Ad-Lib.io, Expanding From Facebook Into CTV And Google Ecosystem
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimizati ...
- Self-Service Programmatic Video Ad Platform Launches For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The platform enables small and medium-sized agencies and brands and D2C advertise ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
