- Dick's Sporting Goods Acquisition Puts It On West Coast
Marketing Daily, Laurie Sullivan - Friday, November 30, 2007
[Retail] Jeffery Hennion, Dick's Sporting Goods SVP/CMO, says Dick's may integrate marketi ...
- FTC Pushes Up Hearings On Environmental Marketing Guides
Marketing Daily, Laurie Sullivan - Thursday, November 29, 2007
[Electronics] The announcement came days before Greenpeace released the sixth edition ...
- NBCU's TiVo Deal Opens Universe To Advertisers
Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2007
[Technology] "The tags can help drive sales for NBC Universal and the ...
- Sony Opens PlayStation Store To PC Users
Marketing Daily, Laurie Sullivan - Monday, November 26, 2007
[Technology] The new, free service allows video-game players to set up ...
- Toshiba, CBS Launch 'Star Trek' Promotion
Marketing Daily, Laurie Sullivan - Friday, November 23, 2007
[Electronics] The giveaway entitles consumers who buy any Toshiba HD DVD play ...
- Promotions Marketing Group Leads Way On Integration
Marketing Daily, Laurie Sullivan - Wednesday, November 21, 2007
[Strategy] "Consumers will integrate a brand into their lifestyle, choosing it again ...
- Xerox Report Points To A Refined Marketing Message
Marketing Daily, Laurie Sullivan - Tuesday, November 20, 2007
[Technology] The dividends signal good news for the company's strength and performan ...
- Sony's Crackle Is Popping With Big-Name Brands
Marketing Daily, Laurie Sullivan - Monday, November 19, 2007
[Entertainment] Companies have increased interest in branding products and services alongside vid ...
- Alltel 'Claymates' Four Sales Guys In Holiday Ad
Marketing Daily, Laurie Sullivan - Friday, November 16, 2007
[Telecom] The ads target "switchers," the consumers who defect from carriers ...
- Palm Touting Centro As Part Of Everyday Text Messaging
Marketing Daily, Laurie Sullivan - Thursday, November 15, 2007
[Telecom] The latest smartphone moves Palm from a company focused solely ...
- Wendy's, Rhapsody Partner In Digital Song Giveaway
Marketing Daily, Laurie Sullivan - Tuesday, November 13, 2007
[Restaurants] The free-song promotion appears ideal. Not so for those who depe ...
- Wendy's Pairs With Rhapsody For 100 Million Song Giveaway
Online Media Daily, Laurie Sullivan - Tuesday, November 13, 2007
Wendy's is giving away 100 million free digital songs through a partnersh ...
- Bank Of America IRA Campaign Spells It Right Out
Marketing Daily, Laurie Sullivan - Monday, November 12, 2007
[Financial Services] Driving the shift toward awareness for retirement plans are t ...
- IBM Markets Self To College Kids Via Video Game
Marketing Daily, Laurie Sullivan - Monday, November 12, 2007
[Technology] For one thing, the game helps professors teach students the bas ...
- Reeling From Q3 Loss, Vonage Plans To Ramp Up Ads
Marketing Daily, Laurie Sullivan - Friday, November 9, 2007
[Telecom] On the upside, revenue climbed 30%, to $211 million. Gains ca ...
- Wal-Mart's Biggest Marketing Tool? Its Web Site
Marketing Daily, Laurie Sullivan - Thursday, November 8, 2007
[Retail] "The same behavior driving Google's growth reflects the increase in visito ...
- Wal-Mart to Reveal Holiday Promotions Online
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2007
Walmart.com CEO Raul Vazquez estimates many of the 10 million people w ...
- Discovery's Integrated Marketing Draws Viewers To Show
Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2007
[Entertainment] "The tricky thing about designing a marketing campaign around ["Last O ...
- Sony's New PlayStation Effort Coincides With Launch
Marketing Daily, Laurie Sullivan - Tuesday, November 6, 2007
[Electronics] A research analyst says it's a smart way to launch ...
- Petition Seeks To Keep P2P Networks Open For Marketers
Marketing Daily, Laurie Sullivan - Monday, November 5, 2007
[Technology] Some of the top wireless carriers and technology companies are spearheadi ...
- Sprint Did Anything But As Q3 Earnings Sink
Marketing Daily, Laurie Sullivan - Friday, November 2, 2007
[Telecom] Julien Blin, IDC research analyst, wireless and mobile communications, faults t ...
- New Nintendo CMO Getting Down To Hard Work Of Games
Marketing Daily, Laurie Sullivan - Thursday, November 1, 2007
[Technology] Nintendo's commitment to prove that video games have a broad appe ...
- Industry Watch: Ringing in Your Ears
OMMA Magazine, Laurie Sullivan - Thursday, November 29, 2007
From social networking to movie-making, telecom companies pull out all the s ...