LAURIE SULLIVAN
Editor, MediaPost

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  • Will Social Media Last?
    Kevin Gibbons publishes the results of last week's "social media future profil ...
  • Tips To Identify Brand Hijackers
    Brand hijackers, any advertiser using another's trademark without permission, can exploit yo ...
  • Bing's Best Match
    Although search engines do a pretty good job at finding the be ...
  • Real-Time SEO Streams Are All About Hash Tags
    Hash tags came back in vogue after Twitter began using the symb ...
  • How To Tell When SEO Works
    It's a critical component in online marketing, but how do you te ...
  • Omnicom Readies Behavioral Targeting Services Suite
    Omnicom Media Group (OMG) will offer clients "advanced targeting" similar to t ...
  • Microsoft's Bing Gains In Paid Clicks
    Microsoft continues to gain share for paid clicks on Bing, but sti ...
  • Video In Rich Media Ads More Likely To Lead Customers To Purchase
    Video in rich media ads can make or break a campaign. T ...
  • The Fine Art Of Writing PPC Ad Copy
    While the keyword list and the landing page are both important elemen ...
  • SEO Your Personal Brand
    Like it or not, sometimes people are brands, too. Kevin Gibbons serv ...
  • Telltale Signs A Web Site Is SEO-Ready
    "The real SEO basics are still often overlooked or not understood ...
  • SEO Best Practices
    Danny Dover put together a list of search engine optimization "best practice ...
  • The Search Relevancy Factor
    Since high quality scores lead to better rankings for keywords in sear ...
  • Conduit Custom Toolbar Pushes Ad Content To Desktop
    Conduit will unveil a dashboard today that lets people customize toolbars wi ...
  • Google Incubating Performance-based Search Ad Model
    Google began incubating a related concept months ago, but late Sunday confirm ...
  • Google's Nofollow Debacle
    Forget the fact that Google's Matt Cutts rocked the SEO community earli ...
  • Dear Advertiser: We're Testing Google Products Ads
    The Google Affiliate Network has sent an email to select people aski ...
  • 9 Reasons Web Sites Have High Bounce Rates
    High bounce rates can slow success, as metrics move to include mo ...
  • Yahoo Identifies Soft 404s
    A patent application from Yahoo describes a process to serve-up 404 (n ...
  • Father's Day Search Logos
    For those who missed it, Search Engine Roundtable relayed Father's Day wish ...
  • Fake Twitter Invite Spreads Worm
    A wave of fake Twitter email invitations sent in hopes of luri ...
  • New Travel Site Offers Virtual Search For Consumers, Branding Tie-Ins For Advertisers
    Advertisers looking to connect with consumers at the moment they are rea ...
  • Google Works With China On Porn Crackdown
    The Chinese government has begun blocking some Chinese-language search engine results ...
  • Mapping Out A Mobile PPC Plan
    About $760 million will be spent on mobile search advertising in 200 ...
  • Connecting SEO, PPC Campaigns
    Marketers know PPC and SEO campaigns will never live up to the ...
  • When To Use 404s
    For non-SEO experts who want to learn more about 404 pages, Ra ...
  • An SEO Strategy For Tweets
    Keywords in Twitter tweets teach people the importance of optimizing the 140-charact ...
  • Optimization For Bing
    Microsoft's recently published "Bing: New Features Relevant to Webmasters" guide describes t ...
  • Study: 'It's Not My Job' Could Cost Search Industry Big Bucks
    While service companies have spent time understanding the market and refining b ...
  • Flash-Based Engine Bets On Visual Search
    In a move that is intended to drive traffic for advertisers li ...