- Mobile Moves IPS Up The Shiny Object Tech Ladder
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2016
Location services continue to grow in popularity, and with it the deployme ...
- Microsoft Bing To Power Search, Ads For CBS Interactive Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2016
Bing will power search services and advertising for CBS Interactive (CBSi) W ...
- Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Yahoo has announced search retargeting through its Gemini native ad inventory ...
- What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2016
Mobile apps close far more deals than other online shopping services a ...
- Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Heineken has an always-on search strategy, even when buying display ads. N ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- Google Focuses On Travel, Maps Gets Boost From Urban Engines Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 19, 2016
Google is demonstrating a stronger focus on travel data with the laun ...
- Research Shows Advertisers That Consumer Choices Are Risky Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 19, 2016
When it comes to experiences involving choices around money, people take mo ...
- Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
SearchBlog, Laurie Sullivan - Tuesday, September 20, 2016
Ted Baker's espionage campaign using shoppable video ads launched earlier this mont ...
- Is More Google Data Disappearing?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Google have been reducing access to Keyword Planner data for some account ...
- Microsoft, Google, Yahoo To Block Ads In India Selling Kits To Determine Gender
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Microsoft, Google and Yahoo have agreed to block ads that are commercial ...
- What Customer Insights Power YouTube Ads?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
"Focus on the user and all else will follow," which means t ...
- AdStage Gets $2M From Verizon Ventures
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Venture Beat reports that AdStage announced Monday a $2 million funding round fr ...
- The Search For Reclaimed Wood
SearchBlog, Laurie Sullivan - Monday, September 19, 2016
Wood from weathered barns, dilapidated hotels and fire-stricken buildings full of ri ...
- Rethinking Interstitials, Especially Publishers Relying On Search Traffic
SearchBlog, Laurie Sullivan - Friday, September 16, 2016
Google warned advertisers in August that a new ranking signal will beg ...
- Why Scott Linzer Returned To iCrossing As VP Of Organic Media
SearchBlog, Laurie Sullivan - Thursday, September 15, 2016
What's the old saying? Don't burn bridges. Scott Linzer recently discovered t ...
- Q&A With 'Data Junkie, SocialCode's Todd Parsons
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2016
Todd Parsons joined SocialCode as chief product officer less than two mont ...
- Google Announces Next-Gen Universal App Campaign, New Video Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2016
Google released the next generation of Universal App Campaigns along with ...
- Making The Customer Experience Work In Search Advertising
SearchBlog, Laurie Sullivan - Wednesday, September 14, 2016
Considering the importance of customer experience, even in search engine advertising a ...
- Liquid Rebrands As PCH/Media, Pushes Ad Tech's Tie With Parent Company
Publishers Daily, Laurie Sullivan - Monday, September 12, 2016
Publishers Clearing House (PCH), best known for its surprise sweepstakes prizes, h ...
- DigitasLBi's Valentini On The Biggest Change To Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, September 13, 2016
The agency-advertiser relationship continues to change as targeting options and technology matur ...
- SteelHouse Creates Ad Builder To Reinvent Digital Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 12, 2016
SteelHouse began rolling out a suite of tools Monday that lets advertise ...
- Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Mobile Marketing Daily, Laurie Sullivan - Friday, September 9, 2016
The average load time for mobile sites is 19 seconds when runni ...
- 3Q Digital's Rodnitzky: Search Tips On Fragmentation
SearchBlog, Laurie Sullivan - Monday, September 12, 2016
Fragmentation is the biggest change and challenge in marketing today, according ...
- Advertisers Look To Emotional 'Moments' To Drive Engagement, Content Experiences
MediaDailyNews, Laurie Sullivan - Thursday, September 8, 2016
Advertisers are increasingly moving toward a focus on consumer behavior that creat ...
- Google Acquires API Tool Apigee For $625M, Ups Communication Efforts
Mobile Marketing Daily, Laurie Sullivan - Thursday, September 8, 2016
Google announced the acquisition Thursday of Apigee for $625 million. Along wi ...
- Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session
SearchBlog, Laurie Sullivan - Friday, September 9, 2016
Why do consumers browse on multiple retail sites when shopping for ...
- ClickZ Shuttering U.S., Asia Events Biz
Publishers Daily, Laurie Sullivan - Thursday, September 8, 2016
ClickZ, known for its editorial coverage and conference events around search a ...
- Microsoft Edge To Get A Personal Shopping Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2016
Microsoft Edge will soon get a personal shopping assistant for Windows ...
- Microsoft To Open Source A Key Piece Of Its Search Engine Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2016
Microsoft engineers are working to open source key parts of its sear ...