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LAURIE SULLIVAN

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

Articles by Laurie All articles by Laurie

  • Researchers Use Blockchain To Track $25 Million In Ransomware Payouts in Search Marketing Daily on 07/25/2017

    Similar to the way that blockchain can track and identify ads that run on specific publisher sites through programmatic channels, NYU professor Damon McCoy said the technology allowed researchers at Google, Chainalysis, UC San Diego, and the NYU Tandon School of Engineering to "chase and identify each payment," from victim to ransomware operator, and in some cases, identify when the payments were cashed out.

  • CPCs Reach All-Time High in Search Marketing Daily on 07/25/2017

    The drive to dominate search results has sparked a bidding war, driving up the cost per click. CPCs rose 36% year-on-year in Q2 2017 among more than 1,800 AdWords accounts managed by iProspect, and 13% compared with the previous quarter. The increase is at the highest level since 2014.

  • YouTube As A Company Would Have A Worth Of $75B in Search Insider on 07/25/2017

    While Macquarie analyst Ben Schachter described the numbers as "remarkable," Aegis Capital managing director and internet media analyst Victor Anthony told CNBC that YouTube would have a value of at least $75 billion if it were a company.

  • Alphabet Reports Sagging Profits, Dampened By EU Fine in Search Marketing Daily on 07/24/2017

    Aggregated paid clicks rose 52% in second-quarter 2017 compared with the year-ago quarter. Paid clicks on Google properties rose 61%, and paid clicks on Google network member properties rose 9%, respectively.

  • Google CEO Sundar Pichai Joins Alphabet Board in Search Marketing Daily on 07/24/2017

    The appointment gives Google two votes on the board. Diane Greene, head of Google's cloud division, also holds a seat. She joined the board prior to becoming a Google employee.

  • Google: DeepMind AI Learns Based On Rewards System in Search Insider on 07/24/2017

    Researchers at DeepMind, Google's London-based AI company, believe they have developed technology that reinforces learning. The system learns by trial and error and is motivated to get things correct based on rewards.

  • Stadium To Track Advertising, Sponsorships In Real-Time Live Streams in Digital News Daily on 07/24/2017

    Using GumGum's technology to track sports highlights and sponsorships as they are shared in social media and other platforms, Stadium intends to run more than 3,000 live events and studio shows during the next year, from baseball to track and field. Five hours of in-studio broadcast and an on-demand app will augment the content.

  • Lee Davis' Arc: From Baseball Dreams To Programmatic At MediaCrossing in Data & Programmatic Insider on 07/24/2017

    As a kid, Lee Davis wanted to play professional baseball, but stopped growing at about 5 feet, 10 inches and realized that throwing 90-mile-an-hour fast balls wasn't on his short list of things he could accomplish. Perhaps it's not exactly a line drive. But after 30 years in the media business, Davis pitched the ball to MediaCrossing and ended up as EVP of the agency's programmatic practice, which expects to contribute to eMarketers' estimated $32.56 billion in digital display advertising this year.

  • Kenshoo Forms Ecommerce Biz, Opens Platform To Amazon Ads in Search Marketing Daily on 07/21/2017

    After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list of locations in which marketers can buy advertising space.

  • Google Runs Tests To Search For Ad Fraud in Digital News Daily on 07/21/2017

    Google has been trying to gauge the number of fraudulent ads that run across the advertising ecosystem and, along with a few media companies, has been "quietly" running tests to determine the problem, according to one report.

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