LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Walmart Brings Online, Offline Shopper Measurement Into YouTube Campaigns in MediaDailyNews on 06/11/2026
  

  The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer's sales.

• Amazon Adds Attention Metrics To Pre-Bid Targeting in MediaDailyNews on 06/10/2026
  

  A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it can adjust bids in real-time. This allows advertisers to use predictive models and automated algorithms to prioritize high-quality impressions,

• Uber Eats Transforms Into Performance-Based Engine in MediaDailyNews on 06/09/2026
  

  Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network.

• Google Links Analytics With Business Profiles, Reports Local Metrics in MediaDailyNews on 06/09/2026
  

  Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings and website clicks into the same reporting environment as web and app metrics.

• AI Finding Its Citation Hierarchy Across Applications in Performance Marketing Insider on 06/10/2026
  

  Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

• Brands Bet Big On AI To Support Performance in Performance Marketing Insider on 06/09/2026
  

  Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the Winterberry Group explains why.

• OpenAI Files IPO, Eyes Ad Tools Powered By General Intelligence in MediaDailyNews on 06/09/2026
  

  The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools.

• Apple Announces 'Siri AI' Based On Google Collaboration in MediaDailyNews on 06/08/2026
  

  Apple has struggled to implement an advanced set of AI features, but at WWDC 2026 Monday it announced a new set of AI features and smarter personalized Intelligence based on a collaboration with Google.

• Addiction Could Become Microsoft's Hidden Ad Metric in MediaDailyNews on 06/08/2026
  

  Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after a news outlet spotted a plan to make users "addicted" to the company's new AI assistant Scout.

• How Yelp Answers World Cup Real-Time Questions in Performance Marketing Insider on 06/08/2026
  

  After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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