- PointRoll's New Partner
OMMA Magazine, Mark Walsh - Thursday, April 26, 2007
When ad technology company PointRoll agreed to become an AOL "preferred port ...
- Sony Gets in the Game
OMMA Magazine, Mark Walsh - Wednesday, October 31, 2007
Advertising in video games is no longer a novelty. The emerging catego ...
- Doing Business in a Ghost Town
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Last fall, Madison Avenue joined the corporate ranks rushing to Second Li ...
- Content Is King -- Maybe
OMMA Magazine, Mark Walsh - Friday, August 31, 2007
The Online Publishers Association last month issued a study showing people a ...
- AOL Gets in the Game
OMMA Magazine, Mark Walsh - Tuesday, June 26, 2007
In a better-late-than-never move, AOL plans to officially launch its own video-shari ...
- Moskva on the Rocks
OMMA Magazine, Mark Walsh - Tuesday, May 29, 2007
Stolichnaya Vodka is getting into the hotel business. Sort of. ...
- Video Still Stalled
OMMA Magazine, Mark Walsh - Wednesday, October 31, 2007
Mobile video is on less than 2 percent of cell phones, b ...
- Executive Exits
OMMA Magazine, Mark Walsh - Wednesday, October 31, 2007
Third Screen Media founder and CEO Tom Burgess isn't sticking around ...
- Beyond Banners
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
You don't have to be any kind of anthropologist to figure o ...
- Baby, Take a Look at You Now
OMMA Magazine, Mark Walsh - Friday, August 31, 2007
Eight months after AOL and iVillage veteran Tina Sharkey came on boa ...
- A Merger of Minds
OMMA Magazine, Mark Walsh - Thursday, August 2, 2007
E-mail marketing took a step toward greater unification in July through t ...
- Is Pre-Roll History?
OMMA Magazine, Mark Walsh - Tuesday, June 26, 2007
The days of the 30-second pre-roll may be numbered. In May, N ...
- The Plot Thickens
OMMA Magazine, Mark Walsh - Thursday, August 2, 2007
Google has pulled out its full bag of tricks to help promo ...
- Digital Bedfellows
OMMA Magazine, Mark Walsh - Tuesday, June 26, 2007
The divide between newspapers and TV continues to shrink online. The late ...
- Who Are the Power Players?
OMMA Magazine, Mark Walsh - Thursday, November 1, 2007
Media researcher Jack Myers recently released his sixth annual "power rankings," ...
- Local Listings Go Live
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
YouTube isn't the only site to add video advertising recently. Yellow Bo ...
- Should Old Acquaintance Be Forgot?
OMMA Magazine, Mark Walsh - Friday, August 31, 2007
Facebook may have all the hype, but it's old school rival Classmates.c ...
- Choosing Fight, Not Flight
OMMA Magazine, Mark Walsh - Thursday, November 1, 2007
As executives continue to stream out of Yahoo following its restructuring la ...
- DOJ Opposes Net Neutrality Bill
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
The U.S. Justice Department cited the rapid growth of online advertising amo ...
- David and Goliaths
OMMA Magazine, Mark Walsh - Friday, August 31, 2007
Since AdECN was snapped up by Microsoft in July, AdBrite now stan ...
- Giving Testimony
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Video ad network Tremor Media and video-based e-commerce network ExpoTV have team ...
- Apple Angers Its Most Ardent Fans
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Apple Inc. left early adopters fuming when it cut the price ...
- Building on the Ad Boom
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Only four months after formally launching, mobile startup Quattro Wireless has rais ...
- Behind The Numbers: Internet Ads in the Bull's Eye
OMMA Magazine, Mark Walsh - Friday, August 31, 2007
In projecting nearly $62 billion in Internet advertising by 2011, Veronis Suhl ...
- What's the Score?
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Engagement, that highly prized but elusive criteria for evaluating Web audiences, h ...