- Smartphone Sales Inching Up On Feature Phones
Marketing Daily, Aaron Baar - Friday, August 21, 2009
Overall, handset sales volume increased 14% during the second quarter of 200 ...
- Purina's Alpo Contest Gives Dogs A Voice
Marketing Daily, Aaron Baar - Thursday, August 20, 2009
In the contest, "Real Dogs Tell It Like It Is," dogs (presumab ...
- Decisions, Decisions
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
Now, I ask you, ladies and gentlemen of the marketing jury: H ...
- Puma Employees Become Ambassadors
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
The effort, "Puma Employees Only," features photographs of employees and their rand ...
- Cause Marketing Expected To Show Growth
Marketing Daily, Aaron Baar - Tuesday, August 18, 2009
With consumers more empowered than ever to find and call out compani ...
- AT&T Attracts Vans Fans With Mobile
Marketing Daily, Aaron Baar - Monday, August 17, 2009
The text-messaging program is only one of several marketing elements AT&T h ...
- Wireless Industry Satisfaction Rates Up
Marketing Daily, Aaron Baar - Friday, August 14, 2009
Much of the industry's overall improvement comes from the improvement of o ...
- Hewlett-Packard Digs Deeper With MTV Promotion
Marketing Daily, Aaron Baar - Thursday, August 13, 2009
HP is heavily promoting the program with several marketing elements, such ...
- Pepsi + Rock Band = New MTV VMA Category
Marketing Daily, Aaron Baar - Tuesday, August 11, 2009
The contest will be promoted through heavy viral promotion, through which Ro ...
- EA Revamps Its Site For More 'Immersive' Gaming Experience
Marketing Daily, Aaron Baar - Monday, August 10, 2009
Gamers are heading online for more than just information these days. They' ...
- NPD: E-Readers Slow To Catch On
Marketing Daily, Aaron Baar - Friday, August 7, 2009
A recent survey by The NPD Group reveals that 40% of consume ...
- Purina Pro Plan Beefs Up Pet Rescue Effort
Marketing Daily, Aaron Baar - Thursday, August 6, 2009
The contest, called "Doing More for Pets," asks consumers to pick amo ...
- New Spots Hone Boost Mobile's Hispanic Effort
Marketing Daily, Aaron Baar - Wednesday, August 5, 2009
"Hispanic consumers know all too well that things in life are painful ...
- Intel Marries 'Volunteer Computing' To Facebook
Marketing Daily, Aaron Baar - Wednesday, August 5, 2009
The program, which launched this week, capitalizes on times when a ...
- Sega Launches Largest Hispanic Effort For Wii Title
Marketing Daily, Aaron Baar - Saturday, August 1, 2009
The marketing effort includes print advertisements in Hispanic publications such as Latin ...