- ANA, MMA: 88% Plan To Use Mobile This Year
Marketing Daily, Aaron Baar - Monday, January 31, 2011
Moreover, a full three-quarters of those marketers said they'll increase their spendi ...
- Sony Plays Catch-up With New Gaming Device
Marketing Daily, Aaron Baar - Thursday, January 27, 2011
Sony's follow-up to the PSP and PSPGo is designed to compete wi ...
- Q&A: Monster Cable On Social Media Strategy
Marketing Daily, Aaron Baar - Friday, January 28, 2011
"There's only a few departments that don't benefit from improved customer servic ...
- Purina To Owners: Go On, Double Dog Dare Us
Marketing Daily, Aaron Baar - Wednesday, January 26, 2011
To help promote its reformulated dog food and the contest, Purina h ...
- Thomson Reuters Campaign Touts 'Knowledge'
Marketing Daily, Aaron Baar - Monday, January 24, 2011
"What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketi ...
- What A Job: FINS.com Launches Multimedia Effort
Marketing Daily, Aaron Baar - Friday, January 21, 2011
A year after a relatively quiet launch to serve financial services professional ...
- With 3DS, Nintendo Looks To Hang Onto Lead
Marketing Daily, Aaron Baar - Wednesday, January 19, 2011
The device, which will be available in the United States on Mar ...
- TheLadders.com Dangles Edge To Job Seekers
Marketing Daily, Aaron Baar - Tuesday, January 18, 2011
The new ad campaign, which was created to coincide with seekers' N ...
- Nintendo Sets 3DS Launch Date
Marketing Daily, Aaron Baar - Wednesday, January 19, 2011
Nintendo has set March 27 as the U.S. launch date for i ...
- Nintendo Sets 3DS Launch Date
Raw, Aaron Baar - Wednesday, January 19, 2011
Nintendo has set March 27 as the U.S. launch date for i ...
- Microsoft Intros New Corporate Tagline, Strategy
Marketing Daily, Aaron Baar - Friday, January 14, 2011
"Microsoft is investing in the Golden Globe ads to reach a bro ...
- Sovereign Bank Spot Uses Puzzle As Metaphor
Marketing Daily, Aaron Baar - Thursday, January 13, 2011
The ad, developed by the bank's in-house advertising agency 601, and produc ...
- Microsoft Unveils "Be What's Next" Tag
Raw, Aaron Baar - Friday, January 14, 2011
Microsoft is using the high profile telecast of the Golden Globes awar ...
- Verizon Gets IPhone: Let The Marketing Begin!
Marketing Daily, Aaron Baar - Tuesday, January 11, 2011
The two companies, which tussled last year in a dispute over Verizon ...
- Hotels.com Promotion Is A Digital Clay Contest
Marketing Daily, Aaron Baar - Monday, January 10, 2011
"It's a fun and interactive way for people to engage with ...
- Apple, Verizon (Finally) Team Up
Raw, Aaron Baar - Tuesday, January 11, 2011
It's now official. As had long been rumored, Apple is ending i ...
- CES Provided Signs Of Economic Life
Marketing Daily, Aaron Baar - Sunday, January 9, 2011
If one needed any proof the economy is starting to show sig ...
- Best Buy Offers Buy Backs
Raw, Aaron Baar - Monday, January 10, 2011
Best Buy on Monday launched what it called it's "Buy Back Program ...
- At The CES: Reese's Intros Its Dime-sized Minis
Marketing Daily, Aaron Baar - Thursday, January 6, 2011
"When you think about it, there are Intel chips, and we ha ...
- CES: Corning Seeks Name For Itself In Gorilla Glass
Marketing Daily, Aaron Baar - Thursday, January 6, 2011
Just as Intel made a name for itself as a computer compone ...
- At CES: GM Intros OnStar Mirror For Every Vehicle
Marketing Daily, Aaron Baar - Wednesday, January 5, 2011
OnStar's personal connection -- a voice at the other end of t ...
- NPD: People Want Internet-Connected TVs
Marketing Daily, Aaron Baar - Monday, January 3, 2011
"What we've seen is a large array of content become available f ...
- CEA Sees Gold In Them Thar Resolutions
Marketing Daily, Aaron Baar - Monday, January 3, 2011
"We expect to see a lot more [purchases] in the next year ...
- Sears Enlists "Blue Bloggers"
Raw, Aaron Baar - Monday, January 3, 2011
Continuing its approach as a resource for consumer electronics shoppers, Sears h ...