- Etch A Sketch Capitalizes On Notoriety
Marketing Daily, Aaron Baar - Friday, March 30, 2012
After finding itself at the center of a political controversy earlier th ...
- Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
- Connected Computing Devices To Double By 2016
Marketing Daily, Aaron Baar - Friday, March 30, 2012
"We have for a long time counted the PC market and t ...
- EA Sports Asks Hockey Fans For Their Votes
Marketing Daily, Aaron Baar - Thursday, March 29, 2012
EA Sports has opened voting to pick the cover athlete for i ...
- Strong Brands Built Through Trust, Then Action
Marketing Daily, Aaron Baar - Wednesday, March 28, 2012
According to Harris Interactive's most recent EquiTrend Study, nearly every top scor ...
- People Like Siri, They Really Like Her
Marketing Daily, Aaron Baar - Tuesday, March 27, 2012
Thirty-seven percent of 4S users want similar voice-command interface for their ...
- PwC: Data Usage Will Upend Wireless Revenues
Marketing Daily, Aaron Baar - Monday, March 26, 2012
The increasing number of people purchasing subsidized smartphones (in exchange for bei ...
- Duracell Powers Up Olympic Marketing
Marketing Daily, Aaron Baar - Sunday, March 25, 2012
For its first Olympic marketing promotion, Duracell is looking to leverage i ...
- Cricket Links With Bull Riders
Marketing Daily, Aaron Baar - Saturday, March 24, 2012
The Fan Zones will include meet-and-greet opportunities with bull riders on t ...
- Fujifilm's First Brand Campaign Talks Tech
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
Despite having the word "film" in its name, Fujifilm Holdings North Ameri ...
- Boost Lowers Unlimited Talk & Text Price
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
The pre-paid telecom company is introducing an unlimited voice and text pl ...
- Boost Lowers Unlimited Talk & Text Price
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
The pre-paid telecom company is introducing an unlimited voice and text pl ...
- Brace Yourself For Explosive Net Growth
Marketing Daily, Aaron Baar - Wednesday, March 21, 2012
As much as it has grown in the past two decades, t ...
- Q&A: NetZero's President On New Strategies
Marketing Daily, Aaron Baar - Monday, March 19, 2012
The company that made a name for itself offering low-cost (or "value-priced ...
- Marketers Divergent On Digital Successes
Marketing Daily, Aaron Baar - Monday, March 19, 2012
According to brand and customer loyalty engagement company Brand Keys, Coca-Cola a ...
- Intel: What Would You Do For An Ultrabook?
Marketing Daily, Aaron Baar - Sunday, March 18, 2012
Intel tests what people would do for an Ultrabook computer, from breaki ...
- Battery Life Woes Drag Satisfaction Down
Marketing Daily, Aaron Baar - Thursday, March 15, 2012
According to the latest J.D. Power and Associates Smartphone Customer Satisfaction Stud ...
- Networked Audio Shipments To Explode
Marketing Daily, Aaron Baar - Thursday, March 15, 2012
According to the Parks Associates, by 2016 more than 90 million ...
- Marketers Lag Behind In Data Collection
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
"We've seen an increase in the amount of data, but we a ...
- Comcast Brings Sanity To March Madness
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
The cable company is using its Xfinity online service and a centraliz ...
- Pennzoil Effort Celebrates Love Affair With Cars
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
Through the effort, which involves heavy social media activation as well ...
- NET10 Backs Arena League
Marketing Daily, Aaron Baar - Monday, March 12, 2012
Prepaid wireless company NET10 has signed on as a major sponsor ...
- Apple Tops In S.F., Yeah; Salt Lake City No. 2?
Marketing Daily, Aaron Baar - Sunday, March 11, 2012
"It's very similar to every other map that I've looked at wh ...
- NPD: Music Sales Increase
Marketing Daily, Aaron Baar - Wednesday, March 7, 2012
After years of decline, the total number of people buying compact dis ...
- New iPad Features Sharper Screen, 4G
Marketing Daily, Aaron Baar - Wednesday, March 7, 2012
The company calls the new version, "Resolutionary." ...
- Redbox Tops 2 Billion Rentals
Marketing Daily, Aaron Baar - Wednesday, March 7, 2012
The company is returning the favor by offering free rentals this Thursda ...
- Virgin's Branson Submits To Higher Calling
Marketing Daily, Aaron Baar - Tuesday, March 6, 2012
A new television advertisement for Virgin Mobile depicts Branson in his you ...
- LG Resurrects Duke, Kentucky Rivalry
Marketing Daily, Aaron Baar - Tuesday, March 6, 2012
The LG Home Court Challenge will pit former Duke star Bobby Hurl ...
- Jack Daniels, Band Open 'Drinking School'
Marketing Daily, Aaron Baar - Monday, March 5, 2012
Jack Daniels, along with music act The Zac Brown Band, is looki ...
- AT&T Offering Beats BeatBox
Marketing Daily, Aaron Baar - Monday, March 5, 2012
The product, which will featured on American Idol next week, will ...