- Targeting Relationships
Data and Targeting Insider, Phil Leggiere - Wednesday, July 25, 2007
For years, behavioral marketers have been engaged in relentless, often obsessive pursu ...
- Widgets And BT: Charting Changes In Online Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, July 18, 2007
The simplest, most fundamental rule of advertising has always been to foll ...
- Mix and Match: Integrating The Creative In Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, July 11, 2007
"Matching the right offer to the right prospect at the right tim ...
- Unlocking Mobile BT
Data and Targeting Insider, Phil Leggiere - Tuesday, July 3, 2007
Given the uniquely personal nature of consumers' relationships with their mobile device ...
