- NOP's Word On Word-of-Mouth: 'A Focus Group On Steroids'
MediaDailyNews, Shankar Gupta - Thursday, June 2, 2005
Word-of-mouth marketing is essential for companies that want to build and mainta ...
- MSN Kicks Off Music Campaign
Online Media Daily, Shankar Gupta - Thursday, June 2, 2005
MSN Wednesday launched a print, radio, online, and outdoor advertising campaign ...
- Research Company Touts Word of Mouth
Online Media Daily, Shankar Gupta - Thursday, June 2, 2005
Word-of-mouth marketing is essential for companies that want to build and mainta ...
- Study: Online Shoppers Consider More Than Price
Online Media Daily, Shankar Gupta - Wednesday, June 1, 2005
For consumers who shop online, purchase decisions are driven by factors oth ...
- Contact: Online Come and Gone
Media Magazine, Shankar Gupta - Wednesday, June 22, 2005
In the heady days of the dot-com boom, there was a ti ...
- ClickPick: PayPerClickSearchEngines.com
OMMA Magazine, Shankar Gupta - Friday, June 24, 2005
Marketing How-Tos ...