- Advertisers: Parents Focus On Basics, Not Tech Items
MediaDailyNews, Steve McClellan - Wednesday, August 31, 2011
Research from Publicis Groupe's MediaVest shows that parents are much more focus ...
- Havas Tallies $1B In Revs, Bolstered By Dell, Pfizer Biz Wins
MediaDailyNews, Steve McClellan - Tuesday, August 30, 2011
Havas, the Paris-based advertising holding company, reported first-half revenues of just ov ...
- WPP Eyes DAC To Strengthen Asian Portfolio
MediaDailyNews, Steve McClellan - Tuesday, August 30, 2011
WPP is negotiating with Asatsu-DK Inc., Japan's third-largest ad shop, to b ...
- MediaVest: Back-to-School Shoppers Focus On The Basics
Raw, Steve McClellan - Wednesday, August 31, 2011
With worrisome signs about the economy looming over the heads of consume ...
- Google Expanding TV Platform, Will Roll Out U.K. In 2012
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Google chairman Eric Schmidt said the company would launch a version ...
- MPG Taps Brankovic To Lead Dannon In U.S.
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Media shop MPG, a unit of Havas Media, has hired Adnan Brankov ...
- Havas First Half: Revenue up 5%; Profits up 10%
Raw, Steve McClellan - Tuesday, August 30, 2011
Havas, the Paris-based advertising holding company reported first half revenues of ju ...
- WPP In Talks To Buy Piece of Japanese Digital Shop
Raw, Steve McClellan - Tuesday, August 30, 2011
WPP is negotiating with Asatsu-DK Inc., Japan's third largest ad shop ...
- TiVo Posts 19% Rev Gain, Cites Global Opportunities
MediaDailyNews, Steve McClellan - Friday, August 26, 2011
DVR maker TiVo Inc. posted a 19% revenue gain to just ov ...
- Displaced: Agencies Split Over Facebook 'Places' Move, Confusion Reigns
Online Media Daily, Steve McClellan - Friday, August 26, 2011
Judging from some of the headlines earlier this week, Facebook was phasi ...
- Perkins TO CMO AT New U.S. Tourism Company
Raw, Steve McClellan - Monday, August 29, 2011
The Corporation for Travel Promotion has hired advertising and marketing veteran Chr ...
- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M Worldwide
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Interpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...
- Havas Bulks Up its U.S. Sports Marketing, Rothenberg Heads Unit
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Havas Sports & Entertainment, a unit of the Paris-based Havas, is developi ...
- WPP Reports Organic Rev Growth Up 6%
MediaDailyNews, Steve McClellan - Wednesday, August 24, 2011
WPP reported an 8% revenue gain on a constant currency basis ...
- Warner Bros. Moves Media Planning, Buying From MediaCom To OMG
MediaDailyNews, Steve McClellan - Wednesday, August 24, 2011
Warner Bros. is moving its media planning and buying assignment -- valu ...
- Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages
Online Media Daily, Steve McClellan - Wednesday, August 24, 2011
While Google+ is still dwarfed by Facebook in the U.S. in ter ...
- Havas Bulks Up its U.S. Sports Marketing
Raw, Steve McClellan - Thursday, August 25, 2011
Havas Sports & Entertainment (HS&E), a unit of the Paris-based Havas ...
- Forrester: Spending on Interactive Marketing Poised To Skyrocket
Raw, Steve McClellan - Thursday, August 25, 2011
Advertisers will spend $77 billion on interactive marketing by 2016 - ...
- Aegis Posts Strong First Half Results
Raw, Steve McClellan - Thursday, August 25, 2011
Aegis Group reported a 14.5% revenue gain for the first half ...
- GM Drives Global Review, Co. Spends $3.5B In Ads
Marketing Daily, Steve McClellan - Wednesday, August 24, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
- GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
- WPP Shops Travel U.S. For $200M Tourism Win
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
A group of WPP agencies has been awarded a $200 million glob ...
- WPP Posts 8% First Half Revenue Gain
Raw, Steve McClellan - Wednesday, August 24, 2011
WPP reported an 8% revenue gain on a constant currency basis ...
- OMD: Streaming Reaches Tipping Point, Used By More Than Half Of All TV Viewers
MediaDailyNews, Steve McClellan - Monday, August 22, 2011
More than half of the U.S. population and 80% of Internet use ...
- GM Launching $4 Billion Global Media Review
Raw, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review, the company has confirme ...
- WPP Team Wins $200 million Tourism Assignment
Raw, Steve McClellan - Tuesday, August 23, 2011
A group of WPP agencies has been awarded a $200 million glob ...
- Initiative: Consumer Engagement Key To Brand Choice
Marketing Daily, Steve McClellan - Monday, August 22, 2011
More than 40% of customers now say they will not buy ...
- Gap Blames Lower Results On Marketing Troubles
Marketing Daily, Steve McClellan - Monday, August 22, 2011
Marketing problems continue for The Gap. Last year, the company adopted ...
- Gap Blames Lower First-Half Financial Results On Marketing Troubles
MediaDailyNews, Steve McClellan - Friday, August 19, 2011
Marketing problems continue for The Gap. Last year, the company adopted ...
- Initiative To Marketers: Wake Up, Optimize Brand Content Online
Online Media Daily, Steve McClellan - Friday, August 19, 2011
More than 40% of customers now say they will not buy ...