- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its fir ...
- Aegis Purchases Stake In Upper Storey
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
London-based Aegis Group has acquired a minority stake in The Upper Store ...
- Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
Pac-12 Enterprises has hired David Aufhauser as vice president and general manag ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- Proctor Moves From Mindshare To GroupM President
MediaDailyNews, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named preside ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- Mindshare Worldwide's Proctor Promoted To President GroupM; Nick Emery Succeeds Him At Mindshare
Raw, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named Preside ...
- Carat To Steer $3B GM Media, Digital: Global Savvy Was KeyTo Win
MediaDailyNews, Steve McClellan - Tuesday, January 24, 2012
General Motors has awarded its global media operations account to Carat, pa ...
- WPP Buys Turkish Digital Agency, H&K Ups PBN Stake
Online Media Daily, Steve McClellan - Tuesday, January 24, 2012
WPP continues to purchase agencies in a buying spree that totals near ...
- Ensemble Nabs Deckelbaum To Head Branded Content, Strengthen Creative Ties
MediaDailyNews, Steve McClellan - Monday, January 23, 2012
Ensemble, the Interpublic branded entertainment firm, continues to expand with the appointme ...
- GM Selects Carat For Media
Raw, Steve McClellan - Tuesday, January 24, 2012
Genneral Motors has awarded its global media operations account toCarat, part ...
- Madison Avenue Turns Acquisitive, Holding Cos. Kick Off Buying Spree
MediaDailyNews, Steve McClellan - Friday, January 20, 2012
The agency holding companies have kicked off the New Year with ...
- Manhattan DA Investigates Death Of Y&R's Hart
MediaDailyNews, Steve McClellan - Friday, January 20, 2012
A criminal investigation has been launched by the Manhattan District Attorney's offi ...
- Havas' AIS New York Taps David Shavrick as ECD
Raw, Steve McClellan - Monday, January 23, 2012
Havas Digital shop Archibald Ingall Stretton New York has hired industry veter ...
- WPP's MediaCom Raids Havas' Savic To Serve As U.S. CEO
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
Media agency veteran Sasha Savic has been named CEO of WPP's MediaC ...
- KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain, has awarded its media agency assignme ...
- UK: Trad Media Spend Dips, Online Ads Favored
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
In the UK, optimism is falling among business executives, since marketing budge ...
- Initiative Wins Another: Roadside Attractions For Media, Digital Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
Initiative, the Interpublic Group media agency, has been awarded media planning ...
- Slingshot Wins $20M Texas Ad Account
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
The State of Texas has awarded its tourism advertising account to Dallas-bas ...
- Havas Media's Savic to WPP's MediaCom as U.S. CEO
Raw, Steve McClellan - Thursday, January 19, 2012
Media agency veteran Sasha Savic, has been named CEO of WPP's MediaC ...
- PetSmart Media Assignment Goes to KSL After A Review
Raw, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain has awarded its media agency assignme ...
- Media Shop Creates Marketing Post, Palmer Names Cheil's Boak CMO
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
New York-based media agency RJ Palmer has hired Chris Boak as i ...
- Hungry Girl Co-Stars In New Starkist Campaign
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
Charlie the Tuna, the 50-year-old TV advertising icon, is getting a co-st ...
- Four Seasons Opens Global Review, Launches New Site
MediaDailyNews, Steve McClellan - Monday, January 16, 2012
Four Seasons Hotels and Resorts is conducting a global review of i ...
- Sprint Pulls Media From Mindshare: Reunited With Digital, Creative 'Team' At Publicis
MediaDailyNews, Steve McClellan - Friday, January 13, 2012
Another shoe has dropped in Sprint's ongoing assessment of its agency roste ...
- More Marketers Turning To Search Specialty Shops, Majority Still Use Full-Service Media Agencies
Online Media Daily, Steve McClellan - Monday, January 16, 2012
Marketers are turning to specialist agencies for their online search marketing effort ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- [X+1] Adds Another, Modem Vet Massey Reunites With Nardone
Online Media Daily, Steve McClellan - Thursday, January 12, 2012
Former JWT' CFRO Peter Massey has joined digital marketing platform provider [X+ ...
- Sprint Shifts Traditional Media Chores To Publicis Groupe
Raw, Steve McClellan - Friday, January 13, 2012
Another shoe has dropped in Sprint's ongoing assessment of its agency roste ...