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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

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  • McDonald's Agency Gets Creative Lead in Around the Net In Brand Marketing on 04/26/2017

    McDonald's stand-alone ad agency We Are Unlimited finally has a chief creative officer, months after its founding. Toygar Bazarkaya, most recently Havas Worldwide's chief creative officer of the Americas, will report to Ari Weiss, chief creative officer for DDB North America, who has been overseeing creative work since We Are Unlimited's founding earlier this year.

  • Coca-Cola Expands Cost-Cutting Initiatives, Including Layoffs in Around the Net In Brand Marketing on 04/26/2017

    Coca-Cola said it will cut 1,200 jobs starting later this year as it deepens its cost-cutting. The pink slips will be issued to corporate staff around the world. The company said the cuts would help it find another $800 million in annualized savings, in addition to the $3 billion the company previously said it is trimming.

  • Chobani Sues Far-Right Provocateur in Around the Net In Brand Marketing on 04/26/2017

    Chobani is suing right-wing provocateur Alex Jones, claiming he published articles and videos that falsely linked the company to child rape and a tuberculosis outbreak near its plant in Twin Falls, Idaho. The lawsuit, says Jones's Infowars website defamed Chobani and owner Hamdi Ulukaya in reports alleging the company's practice of hiring refugees had brought crime and disease to the town of 45,000.

  • Ivanka Trump Merch Mislabeled On Purpose in Around the Net In Brand Marketing on 04/26/2017

    G-III, the company that licenses Ivanka Trump ready-to-wear, has relabelled inventory as Adrienne Vittadini Studio and sold it to discount chain Stein Mart. It is not known whether this inventory was also sold to other retailers. Since the election of her father, Ivanka Trump-branded merchandise has been dropped from several prominent American retailers.

  • Hyundai Gives Fans A Look At Road To The NFL in Marketing Daily on 04/26/2017

    As part of each of the films, the players collaborated with Marcus Rivero, aka SolesBySir, to design a custom wrap for a Hyundai Santa Fe.

  • Acura Supports Jazz Fest, Music Education In NOLA in Marketing Daily on 04/26/2017

    Tthe luxury automaker is extending its support of Big Easy music by becoming the official automotive partner of the Trombone Shorty Foundation's Shorty Fest.

  • Trojan Target Women In Condom Campaign in Around the Net In Brand Marketing on 04/25/2017

    Church & Dwight Company, the makers of Trojan condoms, unveiled a campaign on Monday that it considers the most ambitious in the brand's history. The campaign introduces a new product, XOXO, that is basically a typical condom. But it comes in more gender-neutral purple packaging and includes a carrying case that could slip easily (and discreetly) into a purse.

  • Supreme Court Declines To Hear GM Appeal in Around the Net In Brand Marketing on 04/25/2017

    General Motors can no longer avoid lawsuits from potential victims of ignition-switch defects because the U.S. Supreme Court has rejected the automaker's appeal of a lower-court ruling. The decision may expose the automaker to new liabilities for a defect that killed at least 124 people and injured 275 in small cars such as the Chevrolet Cobalt and Saturn Ion.

  • Quicken Loans Names New CMO in Around the Net In Brand Marketing on 04/25/2017

    Quicken Loans Inc. has hired former Fiat advertising executive Casey Hurbis as its new chief marketing officer. Hurbis will lead the company's consumer-facing marketing team and is responsible for all online and traditional marketing initiatives. He succeeds Jay Farner, who was promoted in February from CMO to CEO of Quicken Loans.

  • Mission Athletecare Signs Celeb Hailee Steinfeld in Around the Net In Brand Marketing on 04/25/2017

    Since its inception in 2009, Mission Athletecare has been known as a performance apparel and accessories brand driven by endorsers who score in sports. Now it has aligned performing arts star Hailee Steinfeld, as the spokesperson for its women's activewear, joining other endorsers including Serena Williams, Dwyane Wade, Drew Brees and Mia Hamm.

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