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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Surfing The Chaos That Is P&G in Around the Net In Brand Marketing on 07/21/2017

    The $65 billion consumer products giant does business in 180 countries around the world, but P&G's hometown claims unique ownership and shares deep roots that have grown intertwined with the company. Procter is not just a big employer with more than 10,000 local workers, it is a local institution that has shaped Cincinnati's wider economy.

  • Sears To Sell Kenmore Brand On Amazon in Around the Net In Brand Marketing on 07/21/2017

    Sears Holdings struck a deal to sell its Kenmore brand on Amazon.com in a deal that gave hope to the ailing department store chain's investors.The move marks the first time Sears has sold products directly through the site. Previously, some Sears products were available through third-party sellers on Amazon, the arch-nemesis of the brick-and-mortar retail industry.

  • Marketing Gets Elaborate At Comic-Con in Around the Net In Brand Marketing on 07/21/2017

    Comic-Con started in 1970 in a hotel basement, attracting about 300 comic book die-hards. This year, 167,000 people are expected to attend an event that sprawls across downtown San Diego and focuses on what it calls the "popular arts" - television shows, movies, video games and comics. Hollywood has long seen the fan gathering as a crucial marketing opportunity.

  • Nike Targets Millennials With 'Blush' Collection in Around the Net In Brand Marketing on 07/21/2017

    What are two things Millennials can't live without? Nike, and the color pink, of course. The brand is launching a 23-piece selection of blush-colored products, from sports bras to sneakers, proving the trendy (perhaps too trendy) hue isn't going anywhere. But, leave it to Nike to put its own badass twist on things: The company is calling this 'The Chrome Blush' collection, because it juxtaposes a traditionally feminine color with a metallic swoosh.

  • Misty Copeland Leads Strong, Unique Women For Under Armour  in Around the Net In Brand Marketing on 07/21/2017

    In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour launched a global marketing campaign, "Unlike Any." The multi-platform effort features women who are leaders including ballerina Misty Copeland, champion alpine skier Lindsey Vonn, Harlem Run Crew founder Alison Desir and world champion sprinter Natasha Hastings.

  • Millennials Could Use Financial Education in Marketing Daily on 07/21/2017

    According to a recent survey, 41% of Millennials said that the thought of using a credit card is a scary thing.

  • Mattel, WWE Partner For Product Line in Marketing Daily on 07/21/2017

    The new WWE Superstars product line, which was revealed Thursday at San Diego Comic-Con, includes role play items such as a WWE Women's Championship title belt.

  • Chipotle Hires Rapper To 'Interpret' Ingredients in Around the Net In Brand Marketing on 07/20/2017

    Fresh off a new food safety scandal involving a suspected norovirus outbreak at a store in Virginia, Chipotle has recruited Wu-Tang Clan member RZA to aurally interpret its ingredients. Called Savor.Wavs, the campaign involves "an immersive digital experience that reinterprets each ingredient in Chipotle's food as music and responsive visuals."

  • SunTrust Helps Consumers Overcome Financial Anxiety in Around the Net In Brand Marketing on 07/20/2017

    SunTrust is working with other major brands and employers to pilot and roll out Momentum onUp, a financial wellness curriculum for employees, as the next great HR benefit. Fellow Atlanta-based companies including Delta and Home Depot have already signed up for the program, which helps their employees learn more about how to tackle retirement savings and other financial anxieties-and brings them peace of mind.

  • French's Deal Puts McCormick In Kraft Heinz's Cross Hairs in Around the Net In Brand Marketing on 07/20/2017

    In acquiring French's and other food products from Reckitt Benckiser Group, McCormick & Co. is getting a business that's been under more pressure in recent years. Long dominant in ketchup, Kraft Heinz has rolled out a yellow mustard in supermarkets and taken market share. Until now, McCormick has been best known in the U.S. for seasonings, such as Grill Mates and Old Bay.

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