TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Ford, Tesla Announce Historic Agreement in Marketing Daily on 05/25/2023
  

  Ford will offer EVs with the North American Charging Standard connector built-in, removing the need for an adapter for direct access to Tesla Superchargers.

• New Mustang Dark Horse Geared Toward Younger Consumers in Marketing Daily on 05/22/2023
  

  Ford used Epic Games' Unreal Engine to create the high definition 3D graphics drivers see inside the vehicle.

• Test Drive: Audi Q8 E-Tron Is Epitome Of Green Luxury in Drive Time on 05/22/2023
  

  Marketing includes social posts highlighting the vehicle's new features, like cool Digital Matrix LED headlights.

• Luxury Automaker Bentley Takes Care Of The Bees in Marketing Daily on 05/19/2023
  

  Seven new hives are being installed in the "Bentley Bees" colony at the company's headquarters in a move to contribute to local biodiversity.

• Kia, Hyundai Settle Class Action Lawsuit Over TikTok Thefts in Around the Net In Brand Marketing on 05/19/2023
  

• Volkswagen Bus First Vehicle To Get 'Day' Status in Marketing Daily on 05/19/2023
  

  The inaugural celebration for International Volkswagen Bus Day is June 2 in Huntington Beach, California.

• Levi's Offers 501 Popup Experience In San Francisco in Around the Net In Brand Marketing on 05/19/2023
  

• Porsche Taycan Gets Support For Apple Maps EV Routing in Around the Net In Brand Marketing on 05/18/2023
  

• Tesla Shareholders Support Musk's Plans To Advertise in Marketing Daily on 05/18/2023
  

  The brand's first stop in its advertising run is an experiential event this weekend at Electrify Expo Long Beach.

• H&M, Nike Deal With 'Greenwashing' Lawsuits in Around the Net In Brand Marketing on 05/18/2023
  

Comments by Tanya All comments by Tanya

• Test Drive: Chevy Bolt EUV With Super Cruise Offers Value by Tanya Gazdik (Drive Time on 04/24/2023)
  

  I hear you. It bothered me more when the Bolt first came out. I think maybe I'm not as annoyed by it after driving it for a week and enjoying the heated seats and steering wheel, which I use a heck of a lot more than the power liftgate.

• VW Tests Batteries In Extreme Conditions by Tanya Gazdik (Drive Time on 10/17/2022)
  

  Tasha, what is your source on that information?  It's incorrect. EVs are actually being driven more than ICE engines.  Most EV makers are offering an 8 to 10 year warranty and there is no restriction on how many miles you can drive per year. 

• Automotive TV Spending Up Nearly 38% In May by Tanya Gazdik (Marketing Daily on 06/07/2022)
  

  Yes, John is correct, national refers to U.S. Thanks for reading. 

• Mobil 1 Motor Oil, Mattel Partner For Promotion by Tanya Gazdik (Marketing Daily on 08/23/2021)
  

  Right?! I was obsessd with this game as a kid. Glad to see the brand living on and doing inventive marketing. 

• Royal Canin Enlists Kat Dennings For 'Take Your Cat to the Vet Day' by Tanya Gazdik (Marketing Daily on 08/20/2021)
  

  Very true, Dana!  But if you establish a relationship with a vet and go in for regular visits, they often will find a way to work you in for emergencies. That's been my experience this past year, anyway. But I think those who have never been to a vet (new adopters, etc.) are having a hard time finding one that is taking new clients. That's what I'm hearing in the Detroit area. 

• General Motors, Shell Partner On Renewable Energy Solutions by Tanya Gazdik (Marketing Daily on 06/23/2021)
  

  Thanks for your comment Craig. You make an interesting point. I have long held that there are still serious infrastructure issues re: EVs, as much as I like what they could do for the environment. It'll be interesting to see how this shakes out over the next 10 years or so. 

• Volkswagen, Pinterest Collaborate On Virtual Test Drive by Tanya Gazdik (Marketing Daily on 06/14/2021)
  

  Hi Sara--VW put out a press release. https://media.vw.com/en-us/releases/1554 

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Best wishes! And keep in touch! I've always enjoyed your perspectives.

• In Marketing Prank, VW Teases Name Change To Voltswagen by Tanya Gazdik (Marketing Daily - Top of the News on 03/30/2021)
  

  Good one, Len! :)

• Hyundai Partners With Amazon, Targets Families With Santa Fe Creative by Tanya Gazdik (Marketing Daily on 01/14/2021)
  

  Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

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