- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- Hyatt Mobilizes Via Microsoft and Verizon
Online Media Daily, Tanya Gazdik - Tuesday, June 23, 2009
Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertisi ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...
- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Saveur
Magazine Rack, Tanya Gazdik - Thursday, June 18, 2009
Saveur has been at the top of my list to review f ...
- New Balance Plays Up 'Made in the USA'
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2009
The campaign includes print, radio and online advertising. Dedicated in-store materials ...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Famous Dave's Seeks Its Biggest Fan
Marketing Daily, Tanya Gazdik - Friday, June 12, 2009
Ten Famous Fans are creating grassroots Famous Dave's campaigns online. The Famo ...
- Barbecue Chain Rewards 'Famous' Fans
Online Media Daily, Tanya Gazdik - Friday, June 12, 2009
Famous Dave's Bar-B-Que restaurant franchise is rewarding its fans for promoting t ...
- American Airlines Campaign Targets Latinos
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2009
The 30-second spot will run on major Spanish-language TV networks, Univision a ...
- BofA, Yahoo To Target Small Biz Owners
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2009
The campaign, which launches this week, includes a social media push ...
- Bank Of America Courts Small Business Through Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, June 10, 2009
Bank of America is partnering with Yahoo to build visibility online wi ...
- Brands Sponsor State Park Guides, Eco-Programs
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2009
This year's guide is expected to be even more popular since mo ...
- FamilyFun
Magazine Rack, Tanya Gazdik - Friday, June 5, 2009
It was just a little over a year ago that I wro ...
- New USAA Campaign Plays Up Strength, Stability
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2009
The reportedly $25 million campaign -- which the bank says is i ...
- Mott's Goes Pink For Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2009
The Rye Brook, N.Y.-based company also is a National Series Sponsor ...
- Southwest Campaign: 'Grab Your Bag. It's On'
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2009
Although the company denies that the new ad strategy is due ...