- Companies Creating Communities With Core Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 30, 2007
Leading consumer brands are seeking to deepen their relationships with core custome ...
- KFC, Taco Bell Proclaim They Are Trans-Fat-Free
Around the Net In Brand Marketing, Thom Forbes - Monday, April 30, 2007
KFC and sister brand Taco Bell announced today that all of i ...
- Led By Net, Agency Revs Rise 8.8% In U.S.
Around the Net In Brand Marketing, Thom Forbes - Monday, April 30, 2007
Showing its hottest growth in marketing services, thanks to digital, revenue f ...
- Viagra Ads Make Point Without Making Sense
Around the Net In Brand Marketing, Thom Forbes - Monday, April 30, 2007
A new campaign for Viagra airing in Canada features middle-aged men a ...
- Prego Revamps Campaign, Doubles Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, April 30, 2007
Campbell's will double its spending behind Prego pasta sauce this year a ...
- Chocolate Lovers Rebel Against Proposed Changes
Around the Net In Brand Marketing, Thom Forbes - Friday, April 27, 2007
Chocolate purists have undertaken a grassroots letter-writing campaign to the Food a ...
- Barbie Goes Interactive As Global Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, April 27, 2007
Hoping that blending girls' love of music, fashion and the Internet wi ...
- Microsoft Results Strong Response To Vista
Around the Net In Brand Marketing, Thom Forbes - Friday, April 27, 2007
Microsoft yesterday announced a 65% surge in quarterly earnings--exceeding Wall Street's expectatio ...
- Motorola Beset By Post-Razr Blues
Around the Net In Brand Marketing, Thom Forbes - Friday, April 27, 2007
After Razr, Motorola fell behind on developing a phone with the ne ...
- Amazon Offers Shipping Expertise To Small Companies
Around the Net In Brand Marketing, Thom Forbes - Friday, April 27, 2007
Amazon.com is opening up a program that allows independent sellers who li ...
- Wendy's Says It Will Consider A Sale
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 26, 2007
Wendy's International--the nation's third-largest hamburger chain--has created a special committee of directo ...
- Retailers Concerned About ID Theft Bill
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 26, 2007
The National Retail Federation in Washington, the nation's leading lobby for retailer ...
- Disney Extends Brand To Buena Vista
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 26, 2007
Seeking to simplify the company's marketing and reduce costs by narrowing mo ...
- Colgate Gets New CEO In July
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 26, 2007
Current Colgate COO Ian Cook will succeed longtime CEO Reuben Mark ...
- Apple Announces Amazing Quarter
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 26, 2007
Calling the first quarter a "blowout," Apple CEO Steve Jobs reported ...
- Amazon Sales Leap; Tech Investments Pays Off
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 25, 2007
Amazon's announced yesterday that its first-quarter net income more than doubled, a ...
- K2 Sporting Goods To Be Acquired By Jarden
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 25, 2007
In a deal expected to be announced today, Jarden Corp. will p ...
- Wal-Mart To Open 400 Additional Health Clinics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 25, 2007
Wal-Mart Stores is expanding a pilot program begun in 2005 by contracti ...
- Coca-Cola Thirsty For Glacéau
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 25, 2007
No deal has been reached, but Coca-Cola is in talks with Glacéa ...
- Will Interactive Cards Revive Topps?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 24, 2007
Sales in Topps sports card division--which make up about half of t ...
- Miller's CEO Stands Ready To Fight All Comers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 24, 2007
Fresh from the flop of its "Man Laws" campaign, Miller CEO T ...
- Ford's Environmental Executive Reports To CEO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 24, 2007
Ford yesterday promoted Susan M. Cischke to a new job as seni ...
- Crest, Oral-B Marriage Gets Off To Rocky Start
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 24, 2007
By combining Crest toothpaste and Oral-toothbrushes, Procter & Gamble hopes to transfo ...
- Turn Customers Into Guests Says Hotelier Tisch
Around the Net In Brand Marketing, Thom Forbes - Monday, April 23, 2007
Jonathan Tisch, chairman and CEO of Loews Hotels, says the most bas ...
- Ford's Tougher Ads Show Sales Results
Around the Net In Brand Marketing, Thom Forbes - Monday, April 23, 2007
An upswing in sales for Ford's Edge, Fusion and Expedition nameplates c ...
- Under Armour Facing Stiffer Competition
Around the Net In Brand Marketing, Thom Forbes - Monday, April 23, 2007
Net income at sports apparel maker Under Armour nearly doubled in 2006-- ...
- Pepsi Getting Greener This Summer
Around the Net In Brand Marketing, Thom Forbes - Monday, April 23, 2007
In the coming weeks, PepsiCo will unveil plans to reduce its carb ...
- Terra-Cycle Exploits Miracle-Gro Lawsuit
Around the Net In Brand Marketing, Thom Forbes - Monday, April 23, 2007
Tiny organic plant-food brand TerraCycle is making hay out of a lawsu ...
- Mobile Search Could Be Bigger Payoff Than Web
Around the Net In Brand Marketing, Thom Forbes - Friday, April 20, 2007
With some analysts predicting that the mobile-search market could grow to ...
- HoJo's Campaign Part Of Five-Pronged Strategic Plan
Around the Net In Brand Marketing, Thom Forbes - Friday, April 20, 2007
Howard Johnson International is launching a marketing campaign with the slogan ...