- Coke And Pepsi Will Curtail Animal Tests
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 31, 2007
Coca-Cola and PepsiCo are the latest-and biggest--companies to respond to scrutiny ...
- Sales Sputter For Green Machines
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 31, 2007
Early efforts to get consumers to purchase powered outdoor equipment--such as snowblowe ...
- LivingXL Catalog Caters To The Obese
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 31, 2007
Casual Male Retail Group has launched "LivingXL," an online and print catal ...
- Palm Will Market Smartphone Companion
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 31, 2007
Palm yesterday unveiled a laptop-like device called the Foleo designed to l ...
- Lauren's High-End Image Drives Mass Market Profits
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 31, 2007
Ralph Lauren has defied conventional wisdom by building a luxury-goods empire wi ...
- Gannett Launching USA Today Branded Books
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 30, 2007
Gannett Co., publisher of USA Today, will use its USA Today bra ...
- Nike Races To Join Low-Profile Sneaker Pact
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 30, 2007
Nike finds itself playing catch up to more fashion-conscious brands since Europe ...
- $200 Smart Pen Computer Also Records Voices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 30, 2007
Livescribe--a "smart pen" with a computer that can record up to 1 ...
- Microsoft Offering Computer With Tabletop Display
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 30, 2007
Microsoft today will publicly unveil a machine it calls "Microsoft Surface" th ...
- Former Ad Agency Warned Wal-Mart On Image Problem
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 30, 2007
A confidential report written by Wal-Mart's ad agency from 1974 until la ...
- Sony Ultra Thin TV Screen Bends Like Paper
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 29, 2007
Sony has developed a razor-thin display that bends like paper while showi ...
- Push Mowers Boosted By Eco-Concerns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 29, 2007
Headlines about global warming, pollution and vanishing natural resources have people--and n ...
- Small Cars Gain But Big Cars Remain
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 29, 2007
Consumers are trying to beat soaring gas prices by buying small car ...
- Unilever Still Sees Big Bucks In Boomer Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 29, 2007
Unilever's researchers have discovered that while only 45% of households today a ...
- General Mills Launching Kits Of High-End Chinese Food
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 29, 2007
This summer in the U.S., General Mills is introducing four dinner ki ...
- McDonald's Ramping Up New Products, Restaurant Openings
Around the Net In Brand Marketing, Thom Forbes - Friday, May 25, 2007
McDonald's will spend more money on product development--including a dollar breakfast me ...
- Auto Industry Campaign Fights Mileage Mandates
Around the Net In Brand Marketing, Thom Forbes - Friday, May 25, 2007
The Alliance of Automobile Manufacturers (AAM) is launching an ad campaign ...
- Dell To Sell 2 Low-End Models In Wal-Marts
Around the Net In Brand Marketing, Thom Forbes - Friday, May 25, 2007
Wal-Mart, which pulled out of retail stores in 1994 to focus sole ...
- Customer Service Pays Off For Cox Cable
Around the Net In Brand Marketing, Thom Forbes - Friday, May 25, 2007
For years, cable companies have been doing everything they can to ste ...
- Coke Expected To Announce Deal With Glaceau
Around the Net In Brand Marketing, Thom Forbes - Friday, May 25, 2007
Coca-Cola Co. will announce today that it is purchasing Glaceau for $4 ...
- Robinson Fills Gap's Top Fashion Post
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 24, 2007
Gap Inc. is hiring Patrick Robinson -- most recently a designer f ...
- No-Frills Airline Takes Off In U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 24, 2007
Skybus -- a start-up airline based in Columbus, Ohio -- is bringi ...
- Burberry Cuts Products, Adds Stores, Gains Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 24, 2007
Last July, new Burberry CEO Angela Ahrendts asked CFO Stacey Cartwright f ...
- Feds Call For Transparency In Credit Card Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 24, 2007
In its first major rewrite of Truth in Lending rules in ...
- GE's Ecoimagination Products Friendly To The Bottom Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 24, 2007
At an event with California's Governor Arnold Schwarzenegger today, General Electric C ...
- Marsh & McLennan Take Risk With Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 23, 2007
Financial analysts and advertising executives say that a new campaign for broke ...
- Lego Builds On A Reputable Foundation
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 23, 2007
Lego--the 70-year-old Danish toy manufacturer--beat out 600 companies worldwide for having t ...
- New Zagat Guide Rates Chain Food Joints
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 23, 2007
The Zagat Survey--best known for its citizen reviews of eateries for t ...
- Feature Creep Bedevils Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 23, 2007
Product returns in the U.S. cost a hundred billion dollars a yea ...
- Payless Will Pay $800M For Stride Rite
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 23, 2007
Payless ShoeSource--which has long been known for cluttered, warehouse-like stores, budget shoppe ...