- Peltz Wants Kraft To Shed Post, Maxwell House
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
Nelson Peltz, the activist investor who has quietly acquired a 3% sta ...
- Gyms Pumping Up For the Over-50 Set
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
About 25% of the 4,500 or so members of Shula's Athletic Cl ...
- Liz Claiborne Forms Two Brand-Centric Units
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
As part of his strategy to implement a brand-centered organization, Liz Claibor ...
- Gatorade's Chief Marketer Is Leaving PepsiCo
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
Cindy Alston, who has spent two decades building Gatorade into the country ...
- Less Food, More Customers At T.G.I. Friday's
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
Following the implementation of its "Right Portion, Right Price" menu four mont ...
- Nokia Creates Unit For Internet Services
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
Nokia yesterday carved out a new unit focused on growth opportunities arou ...
- NASCAR Counter Sues AT&T; Alleges Ambush Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
Just weeks after a U.S. District judge allowed AT&T to replace t ...
- Congressman Tells Marketers To Impose Ad Limits For Kids
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
In letters to five of Kellogg's chief competitors, Rep. Ed Markey, D-Mass ...
- Lingerie Wars Have Begun
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
Lingerie is the fastest-growing apparel category after handbags. Hoping to steal so ...
- Mercedes Understands American Consumer Better
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
During the marriage of Daimler and Chrysler, the German executives running t ...
- Calvin Klein Will Develop Retail Stores
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
Phillips-Van Heusen plans to open 10 full-price Calvin Klein white-label stores ...
- Teens Have Love-Hate Relationship With Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
Teens respond to brands that reflect their lifestyle, but they are al ...
- 'Transformers' Underscores Hasbro's Transformation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
Hasbro hopes the July 4 release of the DreamWorks/Paramount movie "Transformers"--based ...
- Guess Finds A Good Fit In Europe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
By scaling back wholesale distribution to big department stores in the U.S ...
- Fines Eat Up 90% Of OxyContin's Initial Profit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
Purdue Pharma will turn over 90% of the profits it initially ma ...
- Supreme Court To Decide If Brands Can Dictate Prices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
The U.S. Supreme Court is weighing a case that pits the righ ...
- College Kids Don't Play Ultimate Pluto Platter
Around the Net In Brand Marketing, Thom Forbes - Monday, June 18, 2007
The inventor of the Frisbee, Walter "Fred" Morrison, thought that Wham-O In ...
- Boca Rides Demand For Soy-Based Products
Around the Net In Brand Marketing, Thom Forbes - Monday, June 18, 2007
The Boca Foods brand grew out of the 1993 creation of t ...
- Marvel To Create New Movie Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, June 18, 2007
By making his own movies, David Maisel, the newly minted chairman ...
- Blockbuster Gives Nod To Blu-ray DVD
Around the Net In Brand Marketing, Thom Forbes - Monday, June 18, 2007
Blockbuster -- which has been renting both Blu-ray and HD DVD titl ...
- Brand Managers Will Oversee Trade Marketing At P&G
Around the Net In Brand Marketing, Thom Forbes - Monday, June 18, 2007
Procter & Gamble is partially consolidating its marketing groups to put retail-marketi ...
- Luxury Buying Explodes With Super Rich
Around the Net In Brand Marketing, Thom Forbes - Friday, June 15, 2007
Montblanc recently sold a $700,000-plus pen--adorned with rubies, sapphires and diamonds--just ...
- Amazon Taking Hit On Final Potter Book
Around the Net In Brand Marketing, Thom Forbes - Friday, June 15, 2007
Hammering on Amazon.com's "customer-centric" approach during the company's annual meeting yesterday, C ...
- Kellogg's Kid's Ad Decision Has Big Implications
Around the Net In Brand Marketing, Thom Forbes - Friday, June 15, 2007
The impact of Kellogg's decision to advertise only foods that fit ...
- Consumers Will Switch Carriers For iPhone
Around the Net In Brand Marketing, Thom Forbes - Friday, June 15, 2007
With about 19 million people in the U.S.--or roughly 9% of ce ...
- GM Shift Accelerates Electric Car Development
Around the Net In Brand Marketing, Thom Forbes - Friday, June 15, 2007
General Motors signaled the start of production engineering of its hydrogen fu ...
- Troop Support Drives Rising Flag Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 14, 2007
Manufacturers and retailers say U.S. flag production and sales are rebounding th ...
- Church of England Angry Over Sony Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 14, 2007
The dean of Manchester Cathedral in northwest England urged the Japanese peop ...
- Earnhardt Switch Leaves Bud Sponsorship In Peril
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 14, 2007
Race car driver Dale Earnhardt says Budweiser is "funner than hell," b ...
- FDA Considers Risk Analysis For Food Imports
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 14, 2007
The Food and Drug Administration is exploring ways to overhaul how ...