- Firms Bundling Wi-Fi Ad Space For Major Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
A new generation of ad firms is bundling ad space on numero ...
- New Prius Costs 5% Less Than Previous Model
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
Toyota is introducing a new "standard" version of its popular gas-electric hybr ...
- Pet Care Growth Projected To Rise 20% In 2 Years
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
After consumer electronics, pet care is the fastest-growing category in retail, expandi ...
- Plan For Claiborne: 'Stupid Simple' Or Simply Stupid?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
Since arriving at Liz Claiborne eight months ago, new CEO William ...
- Bacardi Pouring $250 Million Into Dewar's Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
Bacardi Limited will announce today that it plans to spend more th ...
- Nike, Reebok, Donruss Bench Quarterback Vick
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
Facing protests from animal-rights groups, Nike says it is suspending its endorseme ...
- Ludlum Brand Selling Well After Author's Death
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
Robert Ludlum the brand has extended after his death in 2001. Sin ...
- Amazon's Free Shipping Drives Success
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
Amazon Prime--the $79-annual-fee, two-day shipping program that founder Jeff Bezos introduced ...
- Whirlpool Improves Packaging To Cut Down On Returns
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
To reduce returns that cost it millions, Whirlpool has begun a progr ...
- Microsoft CEO Reiterates Intention To Compete On Web
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
Microsoft CEO Steve Ballmer acknowledges he has been "hammered" by investors w ...
- Coca-Cola Battling Diet Coke Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
Coca-Cola has boosted its marketing to try to get sales of Di ...
- Bacardi Spot Features Consumers' Responsibility Messages
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
A new Bacardi spot featuring consumers ruminating about their "reasons" for drinki ...
- McDonald's Wants Franchisees To Open Earlier
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
The beginning of the breakfast rush--which used to fall between 6 a. ...
- Burger King Branded Potato Chips Due Out In Fall
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
Burger King has licensed its brand to Inventure Group, which will bri ...
- Wrinkle-Filler Maker Sponsors "Hottest Mom" Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
A multimedia campaign to promote Restylane--a dermal injection that reduces the appearan ...
- GE's 'Earth Rewards' Card Funds Green Projects
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
General Electric is issuing an Earth Rewards Platinum MasterCard that allows custome ...
- Disney Bans Smoking In Its Movies
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
Walt Disney says that it will snuff out depictions of smoking ...
- Web Retailers Lure PC Shoppers To The Mall
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
For years, consumers were happy to buy their PCs online. But ...
- Ford Announces 2Q Profit; Market Share Rises
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
Most analysts expected Ford to lose money in the second quarter, b ...
- Pepsi Readying Low-Cal Gatorade For Athletes At Rest
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Pepsi will introduce a lower-calorie version of Gatorade later in the ye ...
- Saucony Issues A Rebranding Manifesto
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
In an effort to tighten its positioning, Saucony is unveiling a n ...
- Chevy Dealers Disband Detroit Ad Group In GM Fight
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Detroit area Chevrolet dealers have disbanded a local marketing group in ...
- Steve Jobs Is No Buttoned-Down CEO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Buttons have long been a hot-button issue for Apple CEO Steve Job ...
- Red Lobster Tries A Fresh Approach
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Acknowledging that its restaurants are perceived by some people as frumpy a ...
- New Phone Offers Free Domestic Calls
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
A new, by-invitation-only $399 phone that provides free, unlimited domestic phone cal ...
- Pfizer Hopes Campaign Will Boost Exubera Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
Pfizer is launching a massive ad campaign that some observers call ...
- Disney Launching 2 Colognes For Pre-Teen Latin Boys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
Disney Consumer Products is rolling out two branded colognes--Pirates of the Caribbe ...
- Study Linking Diet Soda To Obesity Stirs Controversy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
A new study links consumption of soft drinks--both the sugared and di ...
- All-Business-Class Flights Take Off
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
Four start-up airlines-Eos, MAXjet, Silverjet and l'Avion--that offer cheaper trans-Atlantic flights f ...
- Wal-Mart Cuts Prices On 16,000 Back-To-School Items
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
Wal-Mart says it is lowering prices on more than 16,000 products acro ...