- Home Depot Gift Cards Incorporate Instructional DVDs
Around the Net In Brand Marketing, Thom Forbes - Friday, September 28, 2007
Home Depot is entering the holiday shopping season with a broad gi ...
- Chevron Launching $15-Million Integrated Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, September 28, 2007
Chevron is launching a $15-million integrated global corporate marketing blitz--"The Power ...
- Reebok Gives Playing Time To Yao Ming
Around the Net In Brand Marketing, Thom Forbes - Friday, September 28, 2007
After having lured Houston Rockets star Yao Ming away from Nike ...
- Wal-Mart Targets Younger Demo With Latest Rx Cuts
Around the Net In Brand Marketing, Thom Forbes - Friday, September 28, 2007
Wal-Mart yesterday added seven new compounds to the list of drugs ...
- Disney Turns Off Mobile Phone Service Aimed At Families
Around the Net In Brand Marketing, Thom Forbes - Friday, September 28, 2007
Walt Disney Co. is shutting down its mobile phone service that enabl ...
- Study: Best CMOs Share 6 Traits
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 27, 2007
An ongoing study conducted by Booz Allen Hamilton in conjunction with t ...
- Nolita Campaign Featuring Nude Anorexic Draws Fire
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 27, 2007
An ad campaign from the Italian label Nolita that is using imag ...
- Pharma Firms, FDA Form Group To Study New Drugs
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 27, 2007
Several of the world's largest pharmaceutical companies and the Food and Dr ...
- Cell Phone Will Allow Cheaper International Calling
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 27, 2007
Cubic Telecom, a small Irish company, is releasing what it's calling t ...
- In-Store Spending Is Fastest Growing Medium
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 27, 2007
A new study by Deloitte Consulting says that retailers and package-goods markete ...
- Amazon's Music Store Opens With 2.3 Million Songs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 26, 2007
Amazon.com jumped into the digital music download business Tuesday by offering 2 ...
- Candy Sheds Calories, Gets Fortified
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 26, 2007
The All Candy Expo in Chicago last week wasn't all candy. T ...
- Sports Drinks Could Lose Schools If Legislation Succeeds
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 26, 2007
Sen. Tom Harkin (D-Iowa) has introduced a bill that would have t ...
- Nike Launches Air Native Shoe For American Indians
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 26, 2007
Nike has unveiled an athletic shoe called the Air Native N7 th ...
- Nascar Signs Coors Light As Exclusive Beer Sponsor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 26, 2007
Starting next year, Coors Light will have exclusive access to Nascar log ...
- Investors Scout Fashion Market For Smaller Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 25, 2007
Investment bankers and private-equity funds are training their sights on designers w ...
- NASCAR Puts Its Stamp On Everything
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 25, 2007
NASCAR has finally and officially managed to brand everything. If you don ...
- Cheesy HeadOn Commercials Cure Sales Woes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 25, 2007
One of the most amateurish and mind-numbing creative executions ever on television--cam ...
- Microsoft Eyes Facebook; Prepares To Battle Google
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 25, 2007
Microsoft is in talks to buy a minority stake in the social-networki ...
- Wrigley Getting ADA Seal For 3 Chewing Gums
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 25, 2007
Wrigley will announce today that the American Dental Association is granting i ...
- Wal-Mart's Web Experiment Exceeds Expectations
Around the Net In Brand Marketing, Thom Forbes - Monday, September 24, 2007
A Wal-Mart initiative in which consumers buy items from the Web si ...
- New Xerox Printer Offers Color At Price Of Black-and-White
Around the Net In Brand Marketing, Thom Forbes - Monday, September 24, 2007
Xerox says a printer hitting the market today makes printing a pa ...
- Microsoft PR Aims To Derail Google's DoubleClick Buy
Around the Net In Brand Marketing, Thom Forbes - Monday, September 24, 2007
Public-relations firm Burson-Marsteller has been pitching media outlets and Internet companies f ...
- P&G Restaging Dawn In Three-Tiered Effort
Around the Net In Brand Marketing, Thom Forbes - Monday, September 24, 2007
Procter & Gamble is dividing its Dawn liquid detergent into three tiers--premiu ...
- Dove Campaign May Be Losing Luster
Around the Net In Brand Marketing, Thom Forbes - Monday, September 24, 2007
After two years of double-digit sales growth and share gains resulting fr ...
- Disney Helps Corporations Improve Customer Service
Around the Net In Brand Marketing, Thom Forbes - Friday, September 21, 2007
Surveys rank customer service at Miami International Airport as among the nation ...
- Hulk Hogan Gives Lift To 'National Wave' Day
Around the Net In Brand Marketing, Thom Forbes - Friday, September 21, 2007
An idea to get millions of Americans across the country to participa ...
- Tasting For $30,000 Scotch Garners Free Advertising
Around the Net In Brand Marketing, Thom Forbes - Friday, September 21, 2007
Two bottles of The Balvenie Cask 191--a single malt Scotch priced ...
- Flood Of Generics Brings Drug Costs Down
Around the Net In Brand Marketing, Thom Forbes - Friday, September 21, 2007
As more people turn to generic drugs and generic versions of so ...
- Nike Soars Overseas But U.S. Results Poor
Around the Net In Brand Marketing, Thom Forbes - Friday, September 21, 2007
Nike's earnings for the quarter ended Aug. 31 jumped 51% on stro ...