- Under-Age Girls Present Dilemma For 'Sex And City'
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Time Warner's New Line Cinema has a tricky marketing challenge on i ...
- Dior Axes Stone In China Over 'Karma' Remark
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Christian Dior, the French fashion brand, has dropped ads featuring Sharon Sto ...
- Bezos Says Amazon Has Three Kinds Of Customers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Amazon founder and CEO Jeff Bezos has simplified the business of Amazon.c ...
- Black Antismoking Group Drops Backing For Tobacco Bill
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Reversing its position after a backlash among members, the National African Americ ...
- Retailers Rush Hot Fashions To The Racks
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Advances in software and technology are allowing stores such as Abercrombie &am ...
- Source: United-US Airways Merger Talks Suspended
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
...
- Avon Concocts Scent of a Bond Girl
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
...
- Phony Worlds Invaded By Real Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
Players of popular video game The Sims will soon be able ...
- Pushing Luxury In An Economic Slowdown
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
Despite having increased its profit in each of the 31 quarters sin ...
- PepsiCo Scores Big With Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
The value of Super Bowl ads has long been a point ...
- Marketing Lessons From The Toyota Prius
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
The Prius has been a success for Toyota in more ways th ...
- Not Showing Near You: 'Sex And The Kitty'
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
There's no shortage of tie-ins to the upcoming "Sex and the Cit ...
- Struggling DHL Turns To Rival UPS For Help
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
...
- What Happens When You Take The Sugar Out Of Kool Aid?
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
...
- Bad Name, Good Cookie: Hydrox Makes Brief Return
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Good news is if you're one of the thousands of Hydrox fa ...
- Coors Goes Social With 'Code Blue'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Looking to get your friends together for a beer after work ne ...
- Does Anyone Care About 'Another Satisfied Customer'?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Customer testimonials are a tried-and-true method for promoting your company. Surely potenti ...
- China's Earthquake Casts Olympic Sponsors In New Light
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
The earthquake that struck China earlier this month has already had ...
- Former Coca Cola CMO Chuck Fruit Dies At 61
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Chuck Fruit, an influential marketer who held top positions at Coca Co ...
- Regis Is Sweet On Sugar Substitute
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
...
- Mentos Spends Big To Introduce New Gum In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
...
- U.S. Shift To Digital Signal Could Hurt Daytime, Late-Night TV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
Ratings for daytime and late-night TV could take a hit nine mont ...
- Family Drama Behind The InBev, Anheuser-Busch Deal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
As Belgian giant InBev considers an unsolicited bid for Anheuser-Busch -- ...
- Advertising Is A Waste Of Time, Money
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
One of the most lauded TV advertisers in recent decades has fou ...
- Hershey's Throws Itself A Party (Or 10,000)
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
Hershey's is experimenting with a different approach to marketing some of i ...
- Buy A Car, Get The Gas For Free
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
As the price at the pump exceeds $4 a gallon in so ...
- Despite PR Strategy, American Takes Flack For New Fees
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
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- Sears And LL Cool J Team For New Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
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- Tourism Industry's Entreaties Take On Urgent Tone
Around the Net In Brand Marketing, Thom Forbes - Friday, May 23, 2008
The pleasant entreaties to hit the beach or resort town this summ ...
- Water, Water Everywhere, More Than Enough To Drink
Around the Net In Brand Marketing, Thom Forbes - Friday, May 23, 2008
In the late 1970s, French company Perrier launched a $4 million advertisi ...