- Eddie Bauer Reorients To Mountaineering Apparel, Gear
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Eddie Bauer is making a major foray back to its roots ...
- Coen Brothers' TV Spot Takes On 'Clean Coal' Claims
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
A TV spot for an environmental coalition that's trying to undermine t ...
- Incentive Travel Suffers As Politicos Take Aim At Bailout Recipients
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Companies have long rewarded top performers with working vacations and other tri ...
- Dell Will Continue To Cut Costs; Needs To Drive Revenue
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
In announcing that fourth-quarter sales fell 16%, Dell says it is intensifyi ...
- Mars Cooks Up Whole Grain Version Of Uncle Ben's
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Tapping into consumer demand for both whole grain and convenient meal preparatio ...
- Online Social-Media Firms, P&G To Meet
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Procter & Gamble will host a meeting March 11 between senior executiv ...
- J.Lo Sues Stroller Company For $30 Million
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
The singer and her husband, Marc Anthony, claim a photo of th ...
- Safeway to Suppliers: Lower Prices Or We'll Push Private Label
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
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- Coke, Nestle Settle Suit Over Weight-Loss Claims For Enviga
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
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- Old Navy Launches 'SuperModelquins' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
A new campaign for a tired Old Navy centers on a gro ...
- Malls Struggle To Stay Alive As Traditional Tenants' Fortunes Flag
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
Vacancy rates at U.S. malls climbed to 7.1% in the fourth quarte ...
- Saks Says Steep Discounting Is Behind It Now
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
Saks says it will not aggressively discount prestige brands in the ye ...
- Marketers Tempting Shoppers With Twofers
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
All of a sudden, two-for-one offers are showing up in a varie ...
- Feds Accuse Forest Labs Of Kickbacks, Illegal Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
The U.S. Justice Dept. has filed a civil lawsuit in Massachusetts accusi ...
- L'Oréal Paris To Shutter U.S. Retail Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
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- Apple Board Defends Disclosures On Jobs' Health
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
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- Kellogg Rep Takes Rap After Phelps Flap
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
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- Online Coupons Surging As Economy Sputters
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Coupon usage has surged about 10% in the past four months, accordi ...
- Book Aimed At Tweens Is A Hit With Japanese Business People
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
An English version of a best-selling book about problem solving that w ...
- Malls Opening Later And Closing Earlier
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Two major shopping center developers are reducing hours of operation at mal ...
- Industry Conferences Adjust To Lean Travel Budgets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
The American Association of Advertising Agencies Media Conference and Tradeshow (March), follow ...
- Liz Claiborne Will Use Outside Firm For Global Sourcing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Liz Claiborne, whose brands include Mexx, Juicy Couture and Kate Spade, ...
- ARF: TV Ads Are Still Effective, If Not More So
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
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- How Positive Psychology Can Boost Your Business
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
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- Live Nation And Ticketmaster Face Skeptical Lawmakers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
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- Change Coming For 'Revolutionary Change' At Toyota
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Akio Toyoda, Toyota's incoming president, has strongly signaled that he is abandoni ...
- Snuggie Pub Crawl Creeps Into Our Viral Conscious
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
This may not be what Akio Toyoda has in mind in ter ...
- Jon Leibowitz Expected To Be Named FTC Chairman
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
President Barack Obama will appoint Federal Trade Commission member Jon Leibowitz ...
- After Backlash, US Airways To Again Give Away Sodas, Coffee
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Apparently there is a limit to what airlines can tack on ...
- CMO Council Survey Probes Internal Obstacles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
A new survey from the CMO Council of 406 marketing executives fin ...