- Hearst-Argyle TV Revs Dip In 1Q
MediaDailyNews, Wayne Friedman - Monday, April 30, 2007
Hearst-Argyle Television witnessed 4% lower ad sales in the first quarter, deliveri ...
- Lucrative DTC TV Ads Threatened By Potential Ban
MediaDailyNews, Wayne Friedman - Monday, April 30, 2007
On the eve of TV's upfront advertising market, a cloud over prescripti ...
- May Sweeps Kick Off: ABC Wins Day 1
MediaDailyNews, Wayne Friedman - Monday, April 30, 2007
Networks upped their efforts at originals on the first day of t ...
- Patient Viewers Not Always Swayed By Another Box Of Digital Voodoo
TV Watch, Wayne Friedman - Monday, April 30, 2007
Do new entertainment-minded hardware companies wonder about technology-skipping consumers -- those w ...
- Stuck In Neutral: Who Is Responsible For Bad Ads?
MediaDailyNews, Wayne Friedman - Friday, April 27, 2007
This year's TV upfront will operate much like it did a ye ...
- Cable Clutter: Nets Try To Eliminate Boring Ad Pods
MediaDailyNews, Wayne Friedman - Friday, April 27, 2007
Cable ad sales executives may be leery about the viability of commerci ...
- Programming Executives May Need To Redefine 'Hit'
TV Watch, Wayne Friedman - Friday, April 27, 2007
While unveiling new programs during next month's upfront presentations, broadcast network programme ...
- O'Donnell Could Do For Lifetime What She Did For 'The View'
TV Watch, Wayne Friedman - Thursday, April 26, 2007
Two prominent TV personalities -- Rosie O'Donnell with "The View" and Bet ...
- Broadcast Erosion: Many Culprits, Few Solutions
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2007
This season's surprising dip in broadcast ratings has many analysts digging deep ...
- MyNetworkTV Nixes Upfront Presentation
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2007
MyNetworkTV is nixing splashy upfront presentations for private agency-by-agency meetings with t ...
- FCC Has The Easy Job -- Telling Congress To Define TV Violence
TV Watch, Wayne Friedman - Wednesday, April 25, 2007
Now the Federal Communications Commission wants limits on violent TV programming, mu ...
- Clutter Watch: Non-Program Time Levels Off, But Branded Mentions Soar
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2007
While looking to change audience metrics for TV advertisers this upfront seaso ...
- J.D. Powers Puts MRI Data In Its Tank, Will Fuel Micro Targeting
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2007
Automotive publisher J.D. Power and Associates and Mediamark Research will offer so ...
- Apple TV Still Green, Not Ready For Pickin'
TV Watch, Wayne Friedman - Tuesday, April 24, 2007
Apple TV is not -- at the moment anyway, according to repor ...
- Upfront Deals: How Will Commercial Ratings Play?
MediaDailyNews, Wayne Friedman - Monday, April 23, 2007
Many networks have said publicly they are ready to do deals ...
- NBC: Movies Scheduled To Beef Up Sunday Night
MediaDailyNews, Wayne Friedman - Monday, April 23, 2007
To shore up a weak Sunday night-time period, NBC will experiment ...
- Broadcast Erosion, Etc.: Many Issues As Upfront Beckons
TV Watch, Wayne Friedman - Monday, April 23, 2007
It's just a few short weeks before the big upfront question ma ...
- Social Networking Transforms Academia
Around the Net In Online Marketing, Wayne Friedman - Friday, April 20, 2007
Academia is a very different world today. College pofessors now have ...
- ANA Finds Marketers Look To TV To Build Brand Equity
Marketing Daily, Wayne Friedman - Friday, April 20, 2007
[Survey] To combat devaluation of brands, marketers suggest product innovation, exploring n ...
- ANA: Build Brand Equity With Television, Net
MediaDailyNews, Wayne Friedman - Friday, April 20, 2007
In a new ANA brand equity survey, execs identify signs of bran ...
- Color Me "Blue": Skyy Vodka Partners With IFC
MediaDailyNews, Wayne Friedman - Friday, April 20, 2007
Commercial-free cable nets like Independent Film Channel continue to mine the ran ...
- Burger King's TV Spot: SpongeBob, Square Media
TV Watch, Wayne Friedman - Friday, April 20, 2007
The Burger King's spot that riffs off "SpongeBob Square Pants" has ma ...
- TV Guide: Rinna New Red Carpet Host
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2007
TV Guide Channel is switching channels -- signing actress and "Dancing wi ...
- FCC To Broadcasters: Get Real About Kids Shows
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2007
For the Federal Communications Commission, it's not just the amount of specif ...
- Fox's "Idol," "House" Dominate Tuesday Prime
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2007
Fox's tag team of "American Idol" and "House" continues to dominate Tuesday ...
- 'American Idol' Could Have Tapped Sanjaya Flow
TV Watch, Wayne Friedman - Thursday, April 19, 2007
If I were Fox, I'd join in the fun with "American Ido ...
- Rooke Shows In Trouble, "Dancing" Delights
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2007
There's more trouble for April's rookie network shows. NBC's "Thank God" a ...
- CBS Restarts Cross-Selling Division: CBS Connections
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2007
Following up on a similar move by News Corp., CBS Corp. wi ...
- Digital Firms Join The Party, Throw Network-like Upfronts
TV Watch, Wayne Friedman - Wednesday, April 18, 2007
Think the demise of the upfronts is coming? Well, apparently not f ...
- Broadcast Erosion: Hits Just Keep On Coming
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2007
This season's broadcast erosion caught some executives by surprise--and many are sti ...