- Fallen 'Idol' Impacts Fox's Supremacy
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Posting the biggest rating drop in its history this past season, Fox ...
- Consumers Sound Off About TV Blackouts
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Consumers seem ready to take action when it comes to more freque ...
- Premium Display: Actually it's more like the Super Bowl
Show Daily, Wayne Friedman - Tuesday, July 24, 2012
Premium display and click through rates aren't a match. Tamara Bousquet, executi ...
- Nothing but TV commercials!
Show Daily, Wayne Friedman - Tuesday, July 24, 2012
Mike Rich, vp of media for comScore, says there are 400 billi ...
- Get rid of worthless, remnant display inventory. Things will improve.
Show Daily, Wayne Friedman - Tuesday, July 24, 2012
Targeting with display advertising? Things are good -- but could be bette ...
- This availablity expires in 39 seconds. Tell me your story.
Show Daily, Wayne Friedman - Tuesday, July 24, 2012
Display advertising marketers have around 39 seconds to engage a viewer. That is t ...
- With PBS Still Crying Financial Distress, Could New Ad Formats Provide Relief?
TV Watch, Wayne Friedman - Tuesday, July 24, 2012
PBS says it is in danger of going away -- a mo ...
- MEC Tool Connects Brands To Big Events
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
Group M is using a new research tool from its MEC agen ...
- After Colo. Shootings: WB, Networks Nix 'Dark Knight Rises' TV Ads
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
In light of the shooting and deaths in Colorado during a late-nig ...
- RPA Hires Helberg For New Media Strategy Post
MediaDailyNews, Wayne Friedman - Saturday, July 21, 2012
RPA has created a new senior media strategy position. Jim Helberg h ...
- NBA's Brand Logos On Uniforms Squeeze More Sports Marketing Into The Mix
TV Watch, Wayne Friedman - Monday, July 23, 2012
NBA owners have voted to break new advertising ground by approving messagi ...
- 5 TV Spots Earn Emmy Nominations
MediaDailyNews, Wayne Friedman - Thursday, July 19, 2012
The Academy of Televison Arts & Sciences nominated five TV commercials f ...
- Consumers Catching Up With Smart TV Apps
MediaDailyNews, Wayne Friedman - Thursday, July 19, 2012
While desired apps for new smart TV come from the most popul ...
- When Will Digital Enter TV's Scatter Market Mix?
TV Watch, Wayne Friedman - Friday, July 20, 2012
The TV upfront business came in more or less as predicted, wi ...
- Media General TV Airs 17% Rev Rise
MediaDailyNews, Wayne Friedman - Wednesday, July 18, 2012
Led by strong political advertising and retrans revenues, TV station group Med ...
- DirecTV Competitors Take Aim Over Viacom Networks' Blackout
MediaDailyNews, Wayne Friedman - Wednesday, July 18, 2012
Multichannel network sellers are looking to make gains at the expense ...
- Despite AutoHop, Dish Network Works With Advertisers On Addressability
TV Watch, Wayne Friedman - Thursday, July 19, 2012
Advertisers aren't all that upset with Dish Network, the maker of ...
- Consumer Spending Drops, Tech And Entertainment Hit Hard
MediaDailyNews, Wayne Friedman - Tuesday, July 17, 2012
A slight decline in global consumer confidence data could be a conce ...
- Online Video Via TV Is Rising
MediaDailyNews, Wayne Friedman - Tuesday, July 17, 2012
New smart TV owners are experimenting more with accessing video via t ...
- DirecTV/Viacom Stalemate Result? Networks Ratings Down Nearly 30%
Raw, Wayne Friedman - Wednesday, July 18, 2012
Losing access to some 20 plus million TV viewers is no picn ...
- HBO's 'Newsroom' Pleads For No Advertising During Newscasts
TV Watch, Wayne Friedman - Wednesday, July 18, 2012
HBO's "The Newsroom" makes the case that Congress blew it at t ...
- With Web-Based Series, Who Has The Last Laugh?
MAD LA, Wayne Friedman - Tuesday, July 17, 2012
Original video site Crackle, which operates from Sony Picture Television's studios ...
- Local Media Grows Digital Ad Revs
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
Local digital media revenues will climb at a modest double-digit rate th ...
- 'Breaking Bad' Flying High In Season Opener
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
A mid-July Sunday night brought back the long-awaited return of AMC's "Breaki ...
- What's NBC News? MSNBC Is A Brand I Know
TV Watch, Wayne Friedman - Tuesday, July 17, 2012
MSNBC.com will turn into NBCNews.com. For anyone with a long enough memo ...
- With Web-Based Series, Who Has The Last Laugh?
TV Watch, Wayne Friedman - Monday, July 16, 2012
Jerry Seinfeld wants to give us a coffee break from our usu ...
- Media Deals Up, Value Hits $31 Bil
MediaDailyNews, Wayne Friedman - Friday, July 6, 2012
There were more media deals in the first half of 2012 ...
- 'Remodeled' Revamped As DirecTV Show
MediaDailyNews, Wayne Friedman - Friday, July 6, 2012
The short-lived CW reality show "Remodeled" is getting new life as ...
- Ad Dollars Shift As Boomers Age
MediaDailyNews, Wayne Friedman - Thursday, July 5, 2012
Nielsen says three key consumer groups are rapidly changing for marketers: ba ...
- Majority Of U.S. Homes Get Multichannel TV
MediaDailyNews, Wayne Friedman - Thursday, July 5, 2012
Leichtman Research Group says 87% of TV homes subscribe to some fo ...