- Dr. Joe Plummer On Consumer Engagement
Online Spin, dave.b , Max Kalehoff - Friday, September 29, 2006
To commemorate Advertising Week and one of its top buzzwords--engagement--I'd like ...
- Consumers' Dilemma: Consequences Of Exposure
Online Spin, dave.b , Max Kalehoff - Friday, September 22, 2006
I'm an evangelist of interactive and social media--I have been for ov ...
- The Super Bowl Of Marketer-Consumer Co-Creation
Online Spin, dave.b , Max Kalehoff - Friday, September 15, 2006
Super Bowl XLI will be a milestone. Not for the game ...
- Can Social Video Honor Copyright And Compensate The Artist?
Online Spin, dave.b , Max Kalehoff - Friday, September 8, 2006
For all the positive attention YouTube brings to consumer-generated video, I'm skeptic ...
- Secret To Corporate MySpace Profiles
Online Spin, dave.b , Max Kalehoff - Friday, September 1, 2006
There seems to be a rising flood of mainstream, mega-brands entering soci ...
- Mom's Best Friend: Discussion Boards
Online Spin, dave.b , Max Kalehoff - Friday, August 25, 2006
As a researcher, I've always been aware of how big CGM ...
- Marketer's Confession: I'm A Happy Loser
Online Spin, dave.b , Max Kalehoff - Friday, August 18, 2006
Marketing and media models are broken. Well, at least they're not worki ...
- Are Advertisers Suffering From Addiction?
Online Spin, dave.b , Max Kalehoff - Friday, August 11, 2006
Advertisers' unstoppable march to claim every bit of blank space as ...
- Media Specialists Must Grasp Consumer-Generated Media
Online Spin, dave.b , Max Kalehoff - Friday, August 4, 2006
As advertising dollars continue to bum-rush the Internet, many media specialists conte ...
- TiVo's Big Research Opportunity Can Help Advertisers
Online Spin, dave.b , Max Kalehoff - Friday, July 28, 2006
As an admirer of TiVo and a guy who loves the med ...
- Advertising Week's Main Attraction: The Minority Hearings
Online Spin, dave.b , Max Kalehoff - Friday, July 21, 2006
There's one troubling trend this industry must deal with: low minority representatio ...
- Digg: A New Wave Of Media Disruption
Online Spin, dave.b , Max Kalehoff - Friday, July 14, 2006
Senior analyst LeeAnn Prescott of Hitwise, a Web measurement firm I us ...
- Jim Lehrer: Renaissance Of The Trusted News Gatekeeper
Online Spin, dave.b , Max Kalehoff - Friday, July 7, 2006
I have a number of news and information gatekeepers that I trus ...
- Why Advertising Agencies Don't Get R&D
Online Spin, dave.b , Max Kalehoff - Friday, June 30, 2006
hy the heck are advertising and marketing agencies so often so la ...
- Game Mechanics Applied to Marketing And Brands
Online Spin, dave.b , Max Kalehoff - Friday, June 23, 2006
I deliver this dispatch from Kevin Werbach's Supernova 2006 conference, the gatheri ...
- Is There Really Something Wrong With CGM Research?
Online Spin, dave.b , Max Kalehoff - Friday, June 16, 2006
Toby Bloomberg recently published a Q&A with Bill Neal, the "Godfather ...
- CGM Explosion Inextricably Linked To Broadband
Online Spin, dave.b , Max Kalehoff - Friday, June 9, 2006
There's a powerful, perhaps mutually dependent, relationship between CGM and broadband; th ...
- Readers: Your Comments Are Worth Far More Than This Column
Online Spin, dave.b , Max Kalehoff - Thursday, June 1, 2006
Social media may be riding a wave of hype right now, b ...
- Consumer-Generated Multimedia And Incidental Impressions
Online Spin, dave.b , Max Kalehoff - Thursday, May 25, 2006
Amidst the excitement surrounding online word of mouth (WOM) and consumer-generated med ...
- Mourning In The Internet Age
Online Spin, dave.b , Max Kalehoff - Thursday, May 18, 2006
Relationships --whether physical or in the virtual world--are the fabric of lif ...
- Dissecting The WKPA Social-Media Storm
Online Spin, dave.b , Max Kalehoff - Thursday, May 11, 2006
To kick things off, I'd like to address the self-inflicted blow ...
- In A Digital Democracy, How Long Can So Few Search Giants Dominate?
Performance Marketing Insider, dave.b , Max Kalehoff - Wednesday, April 5, 2006
The golden age of mass media was perhaps best characterized by t ...
- Leveraging Search Data Beyond SEO And SEM
Performance Marketing Insider, dave.b , Max Kalehoff - Wednesday, March 1, 2006
The gold rush of search engine marketing continues, making the big sear ...
- GM to Car Shoppers: "Google Pontiac and Discover For Yourself"
Performance Marketing Insider, dave.b , Max Kalehoff - Wednesday, January 25, 2006
While participating in the WOMMA conference last week in Orlando, Florida, ...
- Consumer Search Services Tackle Blogs, But Leave Other Social Media Lurking
Performance Marketing Insider, dave.b , Max Kalehoff - Wednesday, December 28, 2005
perhaps the most important function of consumer search in the not-too-distant futu ...
- Imagining A Google Wildcard
Performance Marketing Insider, dave.b , Max Kalehoff - Thursday, December 1, 2005
What would our existence be like if Google continued its march ...
- Book Barons, Beware Of The Long Tail
Performance Marketing Insider, dave.b , Max Kalehoff - Thursday, November 3, 2005
The Google Library Project--aimed at making the collections of five major librari ...
- Q&A With A Data Geek
Performance Marketing Insider, dave.b , Max Kalehoff - Thursday, October 6, 2005
Bill Tancer, general manager of worldwide research at Hitwise, is a self-describ ...
- A Google Scenario
Performance Marketing Insider, dave.b , Max Kalehoff - Thursday, September 8, 2005
The media industry has been abuzz recently over Google's foray beyond t ...
- What If Everyone Was a Blogger?
Performance Marketing Insider, dave.b , Max Kalehoff - Thursday, August 11, 2005
The New York Times caught my eye last week with its sho ...