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Brendan Gallagher

Member since September 2008Contact Brendan

Articles by Brendan All articles by Brendan

  • Will 'Connected Health' Finally Live Up To Its Name? in Marketing: Health on 06/13/2014

    At Apple's recent Worldwide Developers Conference (WWDC), the company announced their much-anticipated foray into healthcare technology with "Healthkit", a platform technology promising to be the glue to our fragmented, increasingly data-driven health experiences. HealthKit is basically an API, a pipe capable of connecting health data collected from a third-party source, such as a wearable device or electronic medical record (EMR), to another source, such as Apple's new user-facing app called "Health."

  • Hooray For Healthcare  in Marketing: Health on 12/11/2012

    As a popular boogieman in the last election cycle, healthcare got beat up pretty good. In marketing circles, healthcare has always been the ugly stepchild to the alluring worlds of fast food, beer and fabric softeners.

  • Marketing To Cyborgs  in Marketing: Health on 06/08/2012

    This past March at the South By Southwest festival in Austin, Texas, one of the world's renowned futurists, Ray Kurzweil, declared "health" an information technology. The genome is complete, and the era of personalized medicine has begun. Biology will begin to adhere to his famous "Law of Accelerating Returns."

  • Pharma Marketing Had A Party ...  in Marketing: Health on 10/14/2011

    ... and everybody went home early. They might have overlooked the stale chips and flat soda, but they couldn't tolerate the tiny apartment and a host who wouldn't stop talking about himself.

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