- The Bubble Bath
Search & Performance Insider, Bill Wise - Friday, December 29, 2006
For SEMs and online advertisers, 2006 was a bubble bath. The to ...
- The Genius of Yahoo's Reorg
Search & Performance Insider, Bill Wise - Monday, December 11, 2006
Last week's announcement of a Yahoo reorganization wasn't necessarily a surprise. Yahoo ...
- What Search Could Tell The IAB About Engagement
Search & Performance Insider, Bill Wise - Monday, December 4, 2006
Last week, the Interactive Advertising Bureau unleashed a new campaign to pu ...
- Why Yahoo Likes Newspapers
Search & Performance Insider, Bill Wise - Tuesday, November 28, 2006
November '06 will go down as the month the search giants g ...
- Will E-Media Make It?
Search & Performance Insider, Bill Wise - Monday, November 20, 2006
Last week, advertisers got their first glimpse of the e-Media Exchange, t ...
- Why Yahoo Won't Face Google In Traditional Media
Search & Performance Insider, Bill Wise - Monday, November 13, 2006
With Google announcing that it's launching both a newspaper advertising program a ...
- How Microhoo Could Beat Google
Search & Performance Insider, Bill Wise - Monday, November 6, 2006
Last week, Merrill Lynch analyst Justin Post revived a suggestion that ...
- How Google Wins By Losing
Search & Performance Insider, Bill Wise - Monday, October 30, 2006
Perhaps the biggest hot-button question in search is whether Google will contin ...
- Yahoo's 'Right' Decision
Search & Performance Insider, Bill Wise - Wednesday, October 25, 2006
A few weeks back, I discussed Yahoo's disappointing earnings release, and suggest ...
- Google's YouTube Blunder
Search & Performance Insider, Bill Wise - Monday, October 16, 2006
YouTube is a 65-employee startup that hasn't yet turned a profit, that ...
- Your Customers Want More Than Just Keyword Bids
Search & Performance Insider, Bill Wise - Monday, October 9, 2006
Last week Allurent, a rich media provider for e-commerce, came out wi ...
- For Better Click Fraud Defense, Target Your Customers
Search & Performance Insider, Bill Wise - Monday, October 2, 2006
One conclusion I've reached on the click fraud problem--the dark side ...
- How Behavioral Retargeting Could Save Yahoo
Search & Performance Insider, Bill Wise - Tuesday, September 26, 2006
So what happened to Yahoo? Last week, the online giant announced sl ...
- Out-of-Home Is the Next Auction Medium
Search & Performance Insider, Bill Wise - Monday, September 18, 2006
You know those ads you see on screens in airports, office buildi ...
- Why Display Ads Are Looking More Like Search Ads
Search & Performance Insider, Bill Wise - Monday, September 11, 2006
This week, MSN rolled out behaviorally targeted display ads. MSN monitors audienc ...
- Accountability Matters
Search & Performance Insider, Bill Wise - Monday, August 28, 2006
In my continuing discussion of the new e-Media Exchange--the auction-based ad-buying exchan ...
- Why You Can Auction a TV Spot, Part 2
Search & Performance Insider, Bill Wise - Monday, August 21, 2006
Bill continues his rebuttal to the traditional networks' argument against the e-Med ...
- Why You Can Auction a TV Spot (Part 1)
Search & Performance Insider, Bill Wise - Monday, August 14, 2006
Members of the TV world put forth a number of arguments w ...
- MSN + eBay + XM = Advertising 2010
Search & Performance Insider, Bill Wise - Monday, August 7, 2006
Last Friday's Wall Street Journal discussed the new e-Media Exchange, an automat ...
- Efficiency Levels, Not Spend Levels
Search & Performance Insider, Bill Wise - Monday, July 31, 2006
At the MediaPost Search Insider Summit last week, my colleagues Kevin L ...
- Push Search Marketing Into Marketing
Search & Performance Insider, Bill Wise - Monday, July 24, 2006
I think that the search industry needs to start distinguishing between sear ...
- Why Google Print Ads Didn't Work... And Why Its Radio Ads Will!
Search & Performance Insider, Bill Wise - Monday, July 17, 2006
I have one word to say about why auctions work. That wo ...
- July's Already Last Minute To Gear Up For Holiday SEM
Search & Performance Insider, Bill Wise - Monday, July 3, 2006
For most retailers, holiday shopping is undoubtedly the most challenging, competitive, a ...
- Should Dayparting Make You Nervous?
Search & Performance Insider, Bill Wise - Monday, June 26, 2006
Last week, Google rolled out automated dayparting?the ability to automatically serve a ...
- How Search Branding Is Better
Search & Performance Insider, Bill Wise - Monday, June 19, 2006
In traditional advertising, each segment along the buy-flow works independently from t ...
- Bigger Metrics Are Best
Search & Performance Insider, Bill Wise - Monday, June 12, 2006
In the marketing world, there's a tendency to assess campaign success ...
- To Recoup Click-through Losses, Redirect
Search & Performance Insider, Bill Wise - Monday, June 5, 2006
All about behavioral search retargeting, the logical next step in a broad ...
- Moving Away From The Standardized Approach
Search & Performance Insider, Bill Wise - Wednesday, May 31, 2006
Until now, there have been two schools of thought about search customizatio ...
- For the New Search Workforce, Offer A Career
Search & Performance Insider, Bill Wise - Monday, May 22, 2006
With SEM maturing into a full-fledged industry, I think it's time ...
- Why MSN Will Move Up
Search & Performance Insider, Bill Wise - Monday, May 15, 2006
Yahoo Chairman and CEO Terry Semel, recently quoted in the Financial Times< ...