Bret Bernhoft
Member since May 2009Contact Bret- Generation Y Consultant InsYght Consulting
- Facebook: http://www.facebook.com/home.php#/profile.php?id=1578966639&ref=profile
- LinkedIn: http://www.linkedin.com/profile?viewProfile=&key=28995908&trk=tab_pro
- Twitter: bretbernhoft
- 818 SW 3rd PMB 521
- Portland Oregon
- 97204 USA
Articles by Bret All articles by Bret
- Mobile Marketing Won't Work Here in
Engage:Millennials on
05/08/2009
Mobile marketing is push instead of pull, very traditionally limited and is, simply, the use of a new medium to deliver content. As Generation Y continues to adopt newer technologies, marketers will continue to be one step behind, trying to deliver a message without attempting to develop a serious engagement with their new consumers.
Comments by Bret All comments by Bret
- Mobile Marketing Won't Work Here
by
Bret Bernhoft
(Engage:Millennials on
05/08/2009)
Again, SPAM IS SPAM IS SPAM IS OPT IN!
- Mobile Marketing Won't Work Here
by
Bret Bernhoft
(Engage:Millennials on
05/08/2009)
As the author of this article, some of the comments are concerning to me. THERE IS NO ETHICAL MOBILE MARKETING, PERIOD! Despite the accounts of "ethical mobile" the reality is that these devices are again being used as a traditional marketing means in the effort to strangle yet another generation of consumers with garbage. Mobile marketing is not ethical as it stands and unless there is a fundamental change in the way mobile marketers operate there will continue to be a drag on the consumer. Opt in is still SPAM, and should be made illegal marketing as it is an invasion of privacy and leads to nothing advantageous for either the marketer or the consumer. GARBAGE!!
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
