Jared Smith
Member since December 2013Contact Jared- Senior Marketing Manager Instantly, Inc.
- https://www.instant.ly/
- LinkedIn: www.linkedin.com/in/jthomassmith/
- Twitter: @jareditor
- Los Angeles California
- 91436 USA
Articles by Jared All articles by Jared
- Anatomy Of A Trend: Will Pumpkin Spice Last? in
Marketing: CPG on
10/16/2014
The leaves don't change colors in all regions of the United States, but autumn does bring with it some certainties: cooler weather, football and going back to school. In recent years, we've come to associate autumn with another phenomenon: pumpkin spice products. Consumer interest in all things pumpkin has reached new heights. Nielsen reports that pumpkin-flavored products accounted for $308 million in food and beverage sales in 2013, up 13.5% from the year before. That's a strong performance for a food and beverage trend that is considered seasonal.
Comments by Jared All comments by Jared
- The Rise Of Story
by
Michael Bollinger
(Marketing: CPG on
07/08/2015)
Excellent post, Michael. It is interesting to see this sudden awakening to the power of story: Brands want storytellers, not marketers, content is king, etc. The Honest Company has created a powerful story around their brand despite very little traditional advertising. Their ethical consumerism story has made eco-friendly products seem like the obvious choice for any discerning parent.
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