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Nico Neumann

Member since August 2016Contact Nico

  • Senior Research Analyst University of South Australia
  • 2035 AUS

Senior Research Analyst for Programmatic Marketing Strategy and Analytics

Articles by Nico All articles by Nico

  • Are Lies The New Recipe For Ad Success? in MediaDailyNews on 08/31/2016

    The media and advertising business is a perfect example for a community that loves to stick together (keywords: award dinners and summits), read their own comments and even use their own lingo, metrics and methods. Does this 'siloing' result in unreasonable practices?

Comments by Nico All comments by Nico

  • Does Independence Matter? by Joe Mandese (MediaDailyNews on 09/02/2016)

    Great article Joe! One question pops up in my head: should/do clients have special clauses in their contracts to be allowed to leave a trading desk in such cases (because many probably wanted an independent trading desk)?

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