Nico NeumannMember since August 2016Contact Nico
- Senior Research Analyst University of South Australia
- 2035 AUS
Senior Research Analyst for Programmatic Marketing Strategy and Analytics
Articles by Nico All articles by Nico
- Are Lies The New Recipe For Ad Success? in
The media and advertising business is a perfect example for a community that loves to stick together (keywords: award dinners and summits), read their own comments and even use their own lingo, metrics and methods. Does this 'siloing' result in unreasonable practices?