Marla SkikoMember since January 2017Contact Marla
- EVP, Director of Digital & Data Solutions Publicis Media
- Chicago Illinois
- 60601 USA
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- Forget Clicks And Views, The Future Is All About Listening in
LAS VEGAS -- We are all now indisputably part of a connected world. Everything we desire - from entertainment to news to instant social interaction - is literally right at our fingertips. This pervasive connectivity is thanks in large part to the rise of mobile ubiquity. A mobile phone is not just a third screen; it is akin to a third hand, indispensably and obsessively attached to our bodies. A July 2016 dscout study showed that the average person touches his or her mobile phone over 2,600 times per day (inclusive of each type, swipe, tap or click).
Comments by Marla All comments by Marla
- Forget Clicks And Views, The Future Is All About Listening
Thanks for your comment, John. I agree with your point. Taps may not be the most accurate metric for usage, but for purposes of the point I was making, using that stat helped illustrate the mobile obsession I was trying to depict.