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Nathan Hanks

Member since November 2017Contact Nathan

Cofounder and CEO of Music Audience Exchange (MAX), a company reshaping the intersection of music, marketing, and media. MAX has built a platform that deeply understands the nuances of music audiences, and that helps brands form deeper connections with people by supporting artists and enriching (not interrupting) the fan experience. Learn more at

Articles by Nathan All articles by Nathan

  • Smart Speakers Are Listening; Brands Can Help Us Find Our Voice in Marketing Insider on 06/19/2018

    One in six Americans has a smart speaker, according to a report by NPR and Edison Research. Marketers have taken notice of this powerful trend. But just as early experiments in branded mobile apps hinged on utility, success in the smart speaker space depends on brands enriching our everyday lives.

  • CMOs, Audiences Move To Their Own Beats in Marketing Insider on 11/13/2017

    Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the Wheaties Quartet and sing-wait for it-"The Wheaties Jingle."

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