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Bob Bailey

Member since January 2018Contact Bob

  • CEO/Founder Truth Collective
  • Rochester New York
  • 14607 USA

Articles by Bob All articles by Bob

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  • Ad Agency Version 2018: Three Primary Models Are Emerging by Bob Bailey (MAD on 01/09/2018)

    Thank you Michael, I appreciate your comments very much.  My agency is relatively new and we were founded with many of the core beliefs you write about as it relates to pricing and value to clients.  We choose to focus on being productive vs efficient. And instead of fearing the consultants entering our field, we are building the consulting capability ourtselves.  We are striving to begin with the "business of the business" of our clients (product, pricing, channel strategies) then layer on the brand straregy and comms to power the growth. I'm finding it's easier and faster to build this approach from the ground up than to transform a legacy agency into something that resembles this. Thank you again for reading my piece and taking the time to add value to it Michael.  Best to you. Bob  

  • Ad Agency Version 2018: Three Primary Models Are Emerging by Bob Bailey (MAD on 01/09/2018)

    Thank you Jim, I appreciate your feedback on this piece.  We live in interesting times!

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