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Meredith Ferguson

Member since March 2018Contact Meredith

Meredith Ferguson is the Managing Director of TMI Strategy—the consulting arm of (the largest organization for young people and social impact). TMI gleans data-driven insights from DoSomething's 6 million members to help clients harness the power of young people for good. Meredith's career has spanned both client and agency roles, where she spearheaded youth-focused engagement strategies for,, and, as well as led business-driving strategies for national health, retail, and restaurant brands. Meredith is an adjunct professor of Public Interest Marketing at Fordham University and has served as a judge for the Positive Change Effie Awards and the D&AD Impact Awards. She is a graduate of Vanderbilt Law School where she was a founding member of the Vanderbilt Child & Family Law Clinic and later served as a board member for Court Appointed Special Advocates (CASA). When not striving to bake the perfect chocolate chip cookie, Meredith can be found watching a musical or play and exploring every nook and cranny of New York City with her husband and two girls.

Articles by Meredith All articles by Meredith

  • Myths About Marketing To Gen Z in Marketing Insider on 05/21/2018

    Companies have long yearned to capture the attention of young people. It's part of a natural business cycle-as one consumer base ages out, companies ask themselves, "How can we attract this new cohort of loyal customers?" Many will try and fail because they make assumptions and generalizations about the demographics, psychographics, and habits of an entire generation.

  • How Gen Z Are Leading Brands to Listen And Act in Marketing Insider on 03/28/2018

    Last Saturday, more than one million people took to the streets for the March for Our Lives, telling the government that "Enough is enough." That it's time to prioritize student lives-all lives-over gun regulations and open a meaningful dialogue about gun violence. Was Congress watching? And more important, did they listen? The midterm elections should give us some indication. However, while the streets were peppered with organizations looking to register young people to vote, research shows that only 28% of Gen Z believes the government even cares about them, much less actually listens to them.

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