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Nick Tarant

Member since April 2018Contact Nick

Nick Tarant is a sales and marketing executive living in Chicago and currently Chief Revenue Officer for Pattern89, a High Alpha Venture Studio company specializing in artificial intelligence for paid advertising optimization. Previously he was vice president of retail sales and the central U.S. region for Eyeview, a digital video and advanced TV technology company focused on measurable outcomes. Nick was also vice president of sales at Conversant and has also worked for a variety of traditional marketing firms, including DDB, Ogilvy and Saatchi.

Articles by Nick All articles by Nick

  • Advanced Personalization: From Retargeting To A Brand Dialogue In 4 Steps in Marketing Insider on 04/25/2018

    The recent revelation that Facebook collects user-behavior online is a fact many of us have taken for granted. The industry's justification is that when they know who you are, they can customize your advertising. A brand's ability to speak to individuals through cookies or anonymous ID's has enabled marketers to conduct more relevant and meaningful conversations that lead to sales.

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