David RandolphMember since April 2018Contact David
Dave Randolph has always been keen to observe what transforms a person into a prospect, and a prospect into a buyer. As the head of strategy for DRUM, Dave and his team are dedicated to helping clients build successful marketing plans based on powerful, actionable insights. Previously, he served as a SVP of Retail Strategy at three-time AdAge Agency of the Year and has written for multiple national marketing publications.
Articles by David All articles by David
- Taking Media Management In-house Is Unlikely To Fix Your ROI Challenges in
Marketing Insider on
It's increasingly common for brands to feel disconnected with their media agency. Lackluster strategy and performance has pushed some CMOs to bring media management in-house. But the law of unintended consequences often rears its head, slowly yet pervasively.