David Randolph
Member since April 2018Contact David- Chief Strategy Officer DRUM Agency
- drumagency.com
- LinkedIn: https://www.linkedin.com/in/daviderandolph/
- Twitter: daverando
- New York
- 11228 USA
Dave Randolph has always been keen to observe what transforms a person into a prospect, and a prospect into a buyer. As the head of strategy for DRUM, Dave and his team are dedicated to helping clients build successful marketing plans based on powerful, actionable insights. Previously, he served as a SVP of Retail Strategy at three-time AdAge Agency of the Year and has written for multiple national marketing publications.
Articles by David All articles by David
- Taking Media Management In-house Is Unlikely To Fix Your ROI Challenges in
Marketing Insider on
05/07/2018
It's increasingly common for brands to feel disconnected with their media agency. Lackluster strategy and performance has pushed some CMOs to bring media management in-house. But the law of unintended consequences often rears its head, slowly yet pervasively.
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