Ashley Cooksley

Articles by Ashley All articles by Ashley

• Marketers, Take Note: Emoji Meanings Are Changing in Marketing Insider on 07/28/2021
  

  For example, a baseball cap emoji is a new iteration of a community-specific term in hip hop that means "lie" or "BS."

• For Marketers, Trying Is The New Doing in Marketing Insider on 11/17/2020
  

  Strong corporate leadership right now means being able to adapt fast to a changing world.

• Virtual Working Is Here: Stop Worrying, Start Adapting in Marketing Insider on 09/18/2020
  

  So we all agree that remote work is going to be with us for the foreseeable future. Now what? Four factors will influence the future of flexible working.

• A Toast To Alcohol Brands That Elevated Social Content During Pandemic in Marketing Insider on 07/08/2020
  

  Traditionally, alcohol social media marketing sticks to themes of alcohol as a product to be shared in public settings. What now?

• Social Media Is Trust-Building Machine -- Use It Wisely in Marketing Insider on 06/23/2020
  

  During a major crisis, social media offers valuable feedback on how your brand's communication strategy and crisis response is being received.

• CPG Brands: Time To Change Your Social Media Voice in Marketing Insider on 05/22/2020
  

  The public needs accurate information, positive news, and a little reassurance - especially when we feel like our access to basic necessities is threatened.

• Forget What They Told You, Brands Must Get Political in Marketing Politics Weekly on 05/09/2018
  

  Everything you have been taught or told about brands consciously avoiding political controversy or, at very least, tiptoeing around political hot buttons, can now be thrown out the window.

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